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Now through August 29, Apple will donate $10 to the National Park Foundation for every purchase made in the U.S. using Apple Pay on Apple.com, in the Apple Store app, or at an Apple Store, up to a maximum of $1 million.

Apple-Watch-National-Parks-Feature.jpg

Apple has supported the National Park Foundation with this annual charitable initiative since 2017.

The non-profit organization "generates private support and builds strategic partnerships to protect and enhance America's national parks for present and future generations."

Apple celebrates U.S. national parks every August with special content across services like the App Store, Apple Maps, Apple Fitness+, and Apple Podcasts. Apple Maps has a Discover America's National Parks guide for hikes, Apple Fitness+ is offering a selection of Time to Run episodes inspired by national parks, and Apple Podcasts is featuring "The Wild with Chris Morgan" episodes that spotlight various national parks.

Apple also promoted the National Park Service app as App of the Day in the App Store.

Additionally, on August 24, Apple Watch users can unlock a special national parks award in the Fitness app, and animated stickers for the Messages app, by recording a workout of 20 minutes or more with any app that adds workouts to the Health app.

Apple CEO Tim Cook is a national parks enthusiast. In 2022, he said the parks provide a "sense of awe, tranquility, and quiet reverence only nature can inspire," and he emphasized that they are "well worth protecting, today and for every generation to come."

All of these initiatives are timed with the National Park Service's birthday on August 25.

Article Link: Apple Celebrates National Parks With Apple Pay, Apple Watch, and More
 
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You say that, and I agree, but just like that and the "free" 2 months of Apple Music, is it designed to get you to spend money you wouldn't have otherwise.

I don’t understand why you’re framing this as some sort of manipulation.

Getting people to spend their money by buying stuff from other people is essentially what an economy, any economy, is.

Caveat Emptor. The responsibility for buying is on the buyer, not the seller.
 
I don’t understand why you’re framing this as some sort of manipulation.

Getting people to spend their money by buying stuff from other people is essentially what an economy, any economy, is.

Caveat Emptor. The responsibility for buying is on the buyer, not the seller.

Marketing is manipulation, and always has been, but it doesn't mean it's unethical. Manipulating you into buying something is the point. I say that as a someone who minored in economics and marketing, and then worked in marketing and commissioned sales (and was very good at it) until finishing grad school.

It's not necessary to remind some people, and obviously you, but many need it. Unnecessary spending is why personal revolving CC debt is as high as it is, $1.21 Trillion.

I'm guilty of falling for it as well.
 
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Good to see that Apple is donating. I think Apple will definitely hit the $1 million mark easily. The animated stickers for activity challenge are good.
 
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