Apple Promotes iPhone 15's 'Find Your Friends' Feature in Star Wars-Themed Ad

[MacRumors]

Apple today released a new video ad promoting the "Find Your Friends" feature available in the Find My app on all iPhone 15 models.

In the ad, a person dressed as a Mandalorian from the Star Wars universe uses the feature to find other Mandalorians in a crowded convention center.

How to use the Find Your Friends feature:

• iPhone 15: How to Locate Friends With Precision Finding

Both you and the other person must have an iPhone 15 in order to use Find Your Friends. Similar to an AirTag, the feature supports Precision Finding, which provides an on-screen directional arrow and exact distance to the other person's location.

Article Link: Apple Promotes iPhone 15's 'Find Your Friends' Feature in Star Wars-Themed Ad

 

[Roscorito]

That feature will admittedly be very useful for that situation.

 

[anakinfan8]

Average Star Wars Celebration experience lol

That was pretty cool. Loved all the easter eggs on the street/house numbers. Now I kinda want a set of Mandalorian armor

 

[Matt713]

This is the way.

 

[Adoniram]

I’m surprised they licensed the images from Disney. May the 4th is coming, so it’s timely, but still surprising.

 

[munpip214]

I thought it was a little long, but nice to see the Star Wars collab

 

[sw1tcher]

In the ad, a person dressed as a Mandalorian from the Star Wars universe uses the feature to find other Mandalorians in a crowded convention center.

What the ad doesn't tell us is that the Mandalorian was late in meeting up with his friends which is why he needed to use the "Find Your Friends" feature. His iPhone alarm didn't wake him up when it was supposed to.

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[ignatius345]

Very cool feature, but it's going to be a few years before all my friends have 15 or higher iPhones to make this work consistently.

I'm not sure what the technology is that makes this work (Bluetooth, NFC?) but like so many things it would be much more useful if it was platform-agnostic and I could share location with people whether they have an Android or an iPhone.

 

[timmodugdale]

love!

 

[Rogue AI]

Shows the most ridiculous situation that most of us will never be in to use a feature that most of us will never use. Great.

 

[GenesisST]

This is the way.

This is the way.


They should've shown FaceID failing... :-D

 

[vegetassj4]

Doomsayers? AAPL:NASDAQ

Perhaps you refer to the imminent application of the EU regulations? Yes, I assure you, we are quite safe from your MEPs here. Everything that has transpired has done so according to my design. It was I who allowed the DMA to require alternate app stores. iPhone is quite safe from your pitiful little Androids. An entire legion of my best geniuses awaits them. Oh, I'm afraid Siri's AI will be quite operational when your friends arrive.

 

[gsmornot]

I dont have any gear like that but I can see where it would be fun.

 

[clapag22]

This is the way.


They should've shown FaceID failing... :-D

This is the way.

 

[cucafcp]

I honestly use this quite often to find my wife at the mall, and i feel exactly like this guy in the video 😂😂

 

[Ctrlos]

Face ID with a mask on takes on a whole new meaning

 

[jbachandouris]

No friends so doesn’t matter. 😢

 

[spinedoc77]

Very cool and creative video and really showcases the feature. I can see that being super useful in an airport, stadium, mall, etc.

 

[Ruggy]

How is this an advantage over just ringing them and saying, 'Where are you?' as we all do at the moment?

 

[Fuzzball84]

Is the irony that all of them are the same, just like iPhone 🤔

 

[Fuzzball84]

How is this an advantage over just ringing them and saying, 'Where are you?' as we all do at the moment?

Because the reply is usually, "Im here, Im right here".

 

[psac]

The Boba Tea was a good one, too.

 

[orbital~debris]

How is this an advantage over just ringing them and saying, 'Where are you?' as we all do at the moment?

You don't have to be able to hear each other in crowded & noisy environments, or rely on being able to accurately/identifiably describe where you are.

 

[anakin44011]

Cool ad...how long before the EU sues Apple $1MM/day until the feature is available to all android users...retroactively to the original Samsung Galaxy.

 

[AppleUser2]

How is this an advantage over just ringing them and saying, 'Where are you?' as we all do at the moment?

‘As we all do’ speaking for a lot of people there. I’d never call someone when I could just use this feature.