Apple Promotes Multiple Senior Directors to Vice President Roles

[MacRumors]

Over the course of the last few weeks, Apple has promoted several of its senior directors and given them vice president titles, reports Bloomberg.

Paul Meade has been promoted to vice president of hardware engineering, while Jon Andrews is Apple's new vice president of software engineering. Meade has been leading hardware development for Apple's future augmented reality headset, while Andrews oversees the architecture of Apple's operating systems under Craig Federighi.

Gary Geaves, who runs audio technology development for AirPods and HomePod, has been named to a new acoustics vice president role, and Kaiann Drance, who was on stage during the iPhone 11 announcement, is now a vice president of marketing, reporting to Greg Joswiak.

Bob Borchers, a former iPhone executive who worked at Google and Dolby, has also returned to Apple to take on a vice president of marketing role. Borchers was around for the early days of the iPhone, serving as a spokesperson and appearing in Apple tutorial videos about the device.

According to Bloomberg, he will now oversee iOS, iCloud, and privacy marketing matters, also under Greg Joswiak.

None of these new appointments made Apple's Leadership page, which is reserved primarily for senior vice presidents and some key VP roles. In total, Apple has around 100 vice presidents who report to its executive team.

Article Link: Apple Promotes Multiple Senior Directors to Vice President Roles

 

[ElectricPotato]

They get to use the VP waterslide at the mothership.

 

[CraigB1960]

I guess Mr. Geaves got promoted in-spite of the HomePod mess.

 

[fmcshan]

Apple, please make sure HomePod software doesn’t brick our devices before making promotions. Love, a dear HomePod user.

 

[mtneer]

Hope they don’t repeat the mistakes they made with Ahrendts and that washed up bald guy that they had to unceremoniously kick to the curb.

 

[jonblatho]

I guess Mr. Geaves got promoted in-spite of the HomePod mess.

Well, yeah, an audioOS update issue isn’t his fault because his job is acoustics, as implied by his job title now being vice president of acoustics.

 

[PickUrPoison]

I guess Mr. Geaves got promoted in-spite of the HomePod mess.

Why would you blame the acoustics guy for a problem with the code? That makes zero sense.

 

[pika2000]

Why would you blame the acoustics guy for a problem with the code? That makes zero sense.

Because everybody here are smarter in running big business than anybody in Apple.

 

[BuddyTronic]

Well, yeah, an audioOS update issue isn’t his fault because his job is acoustics, as implied by his job title now being vice president of acoustics.

Yes, and judging from the excellent noise cancelling performance on the new AirPods, he did a great job!

I hope he makes some strides towards offering Augmented Hearing on the new AirPods. It seems to carry enough powerful hardware - pretty impressive.

 

[jonblatho]

Why would you blame the acoustics guy for a problem with the code? That makes zero sense.

Not to mention that heads just don’t have to roll for every single misstep. Realistically, I’d say that these are less “promotions” and more “cleaning up the organizational chart,” despite the different title. Especially as far as software engineering is concerned, it sounds like that may be a pertinent goal given the messes that some (including me) have run into with this slate of OS releases.

 

[IIGS User]

Teldar Paper?

 

[luvbug]

Given the debacle that is the current OS update cycle, I would've expected Mr. Andrews to be getting shown the door, not promoted.

 

[Glockworkorange]

Because everybody here are smarter in running big business than anybody in Apple.

Apple leadership should really turn to the MacRumors comment section for suggestions.

 

[HiVolt]

Is there ever a President of anything at Apple? There's always vice president and senior vice president.
[automerge]1572571658[/automerge]

 

[ArtOfWarfare]

Is there ever a President of anything at Apple? There's always vice president and senior vice president.
[automerge]1572571658[/automerge]

Unless I'm mistaken, it's a legal requirement that every public US company has a president. Often, that person is also the CEO. The President of Apple is Tim Cook.

Edit: Maybe I'm wrong? Wikipedia seems to back up what I'm saying that US companies legally have to have presidents, and that often they are the same person as the CEO, but I can't find any legal documents from Apple that actually say anything about who their president is... they always just say Tim Cook is the Chief Executive Officer and make no mention of having a president.

 

[scjr]

Teldar Paper?

...a dog with fleas.

 

[puckhead193]

Who’s VP of getting coffee 😂

 

[Kaledatheone]

Over the course of the last few weeks, Apple has promoted several of its senior directors and given them vice president titles, reports Bloomberg.

Paul Meade has been promoted to vice president of hardware engineering, while Jon Andrews is Apple's new vice president of software engineering. Meade has been leading hardware development for Apple's future augmented reality headset, while Andrews oversees the architecture of Apple's operating systems under Craig Federighi.

Gary Geaves, who runs audio technology development for AirPods and HomePod, has been named to a new acoustics vice president role, and Kaiann Drance, who was on stage during the iPhone 11 announcement, is now a vice president of marketing, reporting to Greg Joswiak.

Bob Borchers, a former iPhone executive who worked at Google and Dolby, has also returned to Apple to take on a vice president of marketing role. Borchers was around for the early days of the iPhone, serving as a spokesperson and appearing in Apple tutorial videos about the device.

According to Bloomberg, he will now oversee iOS, iCloud, and privacy marketing matters, also under Greg Joswiak.

None of these new appointments made Apple's Leadership page, which is reserved primarily for senior vice presidents and some key VP roles. In total, Apple has around 100 vice presidents who report to its executive team.

Article Link: Apple Promotes Multiple Senior Directors to Vice President Roles

Apple is getting too fat at the top.

 

[Kwensi]

Apple, I don't care about your promotions please release the 16" MacBook Pro. I haven waiting for 6months. My first MacBook ever.

 

[Cosmosent]

Teldar Paper?

Nailed it !

 

[OriginalMacRat]

Because everybody here are smarter in running big business than anybody in Apple.

I guess you've never worked in a big company.

Big business management can be quite clueless.

A lot of management has spent their entire career just checking boxes in meetings and haven't done any problem solving in decades.

 

[DeepIn2U]

I guess Mr. Geaves got promoted in-spite of the HomePod mess.

LMAO ..

100 Vice Presidents?! SERIOUSLY ridiculous!

Not to mention overlap at the senior Vice President role for Marketing between Joswiak (which is pure JOKE for marketing when nobody else wants to promote low end iPads, lmao) and Schiller ... who's been there through the thick and thin EARNING his chops.

We may laugh at it now ... but all those cook-offs with Pentium chips, having the chops and did well hosting WWDC a few years back when jobs was sick and Cook was a COWARD or ill-prepared (sorry truth is truth, as he ranked higher) ... and always excited the crowd like that ol USA uncle you could rely on rain/shine.

He keeps his ear to the ground and to the Mac faithful user base .. .owning up when mistakes happen (2013-2018 Mac Pro) and replying to old alumni when they dis the creation they made (Apple) in saying 'Can't Innovate Anymore my Ass" ... sorry but to me that was ballsie and was PERFECTLY classic Apple roots!


Kaiann what the hell has she really done to earn her role? was she just a coin or shoo-in? no history no real chops earned. seems that if you got some diploma and at apple you're guarantee crazy salary if you present at WWDC.

I want real hard workers in the trenches presenting!!

 

[pika2000]

I guess you've never worked in a big company.

Big business management can be quite clueless.

A lot of management has spent their entire career just checking boxes in meetings and haven't done any problem solving in decades.

And you are definitely more of an expert than all of Apple. Sure. Let me know your company’s ticker symbol.

 

[AustinIllini]

Hopefully they re-evaluate the position of Vice President of software quality because...

...yeesh

 

[LiveM]

Why would you blame the acoustics guy for a problem with the code? That makes zero sense.

I disagree - I think it makes one sense.