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Apple Releases New iPad Television Ad: "All On iPad"

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Original poster
Apr 12, 2001
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Apple today posted a new television ad for the new iPad called "All on iPad". The ad is identical in style to Do It All which was released in June. The Retina Display remains a focus, with a number of different apps sharing the spotlight.
Read it. Tweet it.
Be surprised. Be productive.
Make a sale. Make some lunch.
Make it movie night.
Play a game. Or an old favorite
Do it all more beautifully, with the Retina display, on iPad.
Click to expand...
This is the third television spot that Apple has released for the 3rd generation iPad.

The ad comes shortly after a new and controversial series of ads focused on an "Apple Genius". That ad debuted during the opening ceremonies for the summer Olympics and were sharply criticized. Those are ads no longer running which Apple's ad agency claims was the plan all along.

Article Link: Apple Releases New iPad Television Ad: "All On iPad"
 
Article Link
https://www.macrumors.com/2012/08/07/apple-releases-new-ipad-television-ad-all-on-ipad/
Maybe it's just me...

...but did the older spots say "new iPad" and this one says just iPad? Technically, the iPad (3rd gen) is nearly half way through its life cycle, so makes sense. Just wasn't sure if it was a change.
 
"On iPad." Because "new" is not part of the product name people!!!

So no "new new iPad" next year. Just "iPad (4th generation)."
 
So much better than the genius ads. Like the previous iPad ads before it, this one clearly shows and communicates the benefits in a way that the masses can relate to.
 
starbird said:
...but did the older spots say "new iPad" and this one says just iPad? Technically, the iPad (3rd gen) is nearly half way through its life cycle, so makes sense. Just wasn't sure if it was a change.
Click to expand...

The first commercial was the only one to use the phrase "the new iPad". The second one, in June also only said "on iPad" as does this third one.
 
I can't stand the celebrity commercials. The new one with Scorsese is annoying as all get out
 
Wish there was an easier way to market retina display, I mean people cannot really appreciate it until they've seen it in person.
 
Thank God they got a new guy/had the same guy change his voice in this one. The narrator in the last one like this sounded dumber than a bag of rocks. Especially the "make a memory" line.
 
garbeth said:
I still don't get why people disliked the previous ones, they gave me a chuckle.
Click to expand...

Because everyone these days has a massive stick shoved up their ***** and freak out anytime changes are made, and because they have no sense of humor. Like you, I also enjoyed them.
 
When Apple has such a nice, cool, clean product, all you need is clips of normal usage to make it an ad, and it's a good ad! I used my grandma's iPad 2 a little, and boy is it fancy. I'd use one for sure if I was not an advanced user.

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clibinarius said:
Why can't the genius show us how to use this thing/screw up the commercial?
Click to expand...

I got a crack out of reading the original Macintosh manual. "How to use the mouse"...
 
Apple needs to change Ad Agencies.
Its hard to create an image..............its easy to destroy it !
 
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