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Apple Removes Apple TV HD From Sale on Online Store

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With the debut of the new third-generation Apple TV 4K, Apple has removed the Apple TV HD from sale on its online store.

apple-tv-blue.png

At a price of $149, the ‌Apple TV‌ HD was first released in 2015 and had remained in Apple's lineup up until now as an entry-level option, with an upgraded ‌Siri‌ Remote.

Unlike the second-generation Apple TV 4K, the Apple TV HD lacked support for up to 2160p resolution, as well as support for HDR10 and Dolby Vision. It also lacked Gigabit Ethernet, Wi-Fi 6 support, Bluetooth 5, and Thread support.

Like the Apple TV HD, the 128GB model of the new third-generation Apple TV 4K is priced at $149 but includes support for all of the above, not to mention support for HDR10+.

However, the new 64GB Apple TV 4K, for a lower starting price of $129, does not include an Ethernet port or support for Thread. The new ‌Apple TV‌ 4K configurations are available to order today, with availability beginning Friday, November 4.

Article Link: Apple Removes Apple TV HD From Sale on Online Store
 
Article Link
https://www.macrumors.com/2022/10/18/apple-removes-apple-tv-hd-from-sale/
Last edited:
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james2538 said:
Apple really needs something at the $99 price point. Apple TV will always remain a niche product otherwise.
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Thing is the new ATV4k is $129. So taking it down to $99 would not be THAT much of a difference. If it is a niche product now (I disagree with that), it'd still be one then.
 
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ProfessionalFan said:
Thing is the new ATV4k is $129. So taking it down to $99 would not be THAT much of a difference. If it is a niche product now (I disagree with that), it'd still be one then.
Click to expand...
It's a lot easier to get someone to jump from a Chromecast or Roku device (both around $49) at $99 than $129.

Market share wise Apple TV is a joke compared to other streamers.
 
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james2538 said:
Apple really needs something at the $99 price point. Apple TV will always remain a niche product otherwise.
Click to expand...
Not really. Most smart TV’s come with the ability to run tv apps without using Roku or Apple. The only advantage I can see with an external device is that most smart TV’s also track everything you do using the tv’s internet and maybe by having an external device you can stop some or most of that. If so then the privacy would be worth the cost. I don’t know if that is true, however.
 
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james2538 said:
Apple really needs something at the $99 price point. Apple TV will always remain a niche product otherwise.
Click to expand...
It now starts at $129 3rd party retailer sales will probably get it down or close to $100 eventually. Truth be told unless I’m buying a product at launch I always buy apple products from other retailers do to sales
 
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EdT said:
Not really. Most smart TV’s come with the ability to run tv apps without using Roku or Apple. The only advantage I can see with an external device is that most smart TV’s also track everything you do using the tv’s internet and maybe by having an external device you can stop some or most of that. If so then the privacy would be worth the cost. I don’t know if that is true, however.
Click to expand...
They would also be able to get a lot more people to join in the HomeKit ecosystem at $99
 
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This seemed inevitable. Apple was only going to support the A8 in that thing for so long. And it probably didn't make sense to release an A13 version of an Apple TV that only caps at 1080p. Then again, we do live in a world where the 10th Generation iPad eschews Lightning but still only supports the first generation Apple Pencil. 🤣
 
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james2538 said:
It's a lot easier to get someone to jump from a Chromecast or Roku device (both around $49) at $99 than $129.

Market share wise Apple TV is a joke compared to other streamers.
Click to expand...

But who makes the most profitable streamer?

Apple doesn't seem to care about share if they can get the bulk of the profits. See iPhone vs. (all) Android phones. See Mac vs. PC. Etc.

Apple puts margin above all else. It seems to be working for them. As a consumer, I'd rather know that more than about 60% of what I pay for something from them is buying the thing itself... but that's the game with Apple: play or don't play.
 
james2538 said:
It's a lot easier to get someone to jump from a Chromecast or Roku device (both around $49) at $99 than $129.

Market share wise Apple TV is a joke compared to other streamers.
Click to expand...
But unlike those things it's a way smoother ui and feels premium unlike the slow laggy dirty feeling Roku, it's more open then Roku but less than Google tv. I prefer it.
 
HobeSoundDarryl said:
But who makes the most profitable streamer?

Apple doesn't seem to care about share if they can get the bulk of the profits. See iPhone vs. (all) Android phones. See Mac vs. PC. Etc.

Apple puts margin above all else. It seems to be working for them. As a consumer, I'd rather know that more than about 60% of what I pay for something from them is buying the thing itself... but that's the game with Apple: play or don't play.
Click to expand...
With any non Apple streaming device part of how they sell it so cheap is because they can data mine your viewing and commercial watching habits.

I don’t believe (anymore) that Apple is not doing the same thing but they do still claim that they aren’t.
 
gbredneck said:
I just dont understand the need to remove the ethernet port. must cost like a dollar or less, do most people just use wifi?
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Probably there was a discussion to push price down to $99, but Tim Cook wants more margin. So the team decided on the extra $30 and cutting cost by removing the port, and Tim is happy again.
 
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