Apple Reportedly Scaling Up iPhone 14 Orders While Android Brands Struggle

[MacRumors]

Apple has scaled up its orders for iPhone 14 components, in contrast to faltering Android devices, DigiTimes reports.

Ahead of the launch of the iPhone 14 lineup in September, Apple has reportedly increased its component orders from suppliers. This comes in stark contrast to a range of Android brands, which continue to face sluggish sales, according to supply chain sources speaking to DigiTimes.

Apple is believed to be the only smartphone vendor that has sustained stable sales in recent months, with a noticeable year-on-year rise in sales. After cutting initial chip orders for the iPhone 14 models in expectation of falling market demand, good sales performance for the current iPhone lineup encouraged Apple to boost preparations for later this year. This lines up with a report from earlier this month that said Apple's iPhone 14 models are forecasted to sell even better than the iPhone 13 lineup.

iPhone sales normally slow down in the July-August period as customers anticipate the launch of new models in September, but iPhone 13 shipments were reportedly one-third higher this July than at the same time last year, suggesting that the device has ongoing demand. Apple is said to have informed suppliers that the initial sales of the iPhone 14 will be higher than those of the iPhone 13.

Meanwhile, the mid- to low-end of the smartphone market, which is dominated by Android devices, has struggled over the past year as demand has waned. As an indication of this, Android chip supplier MediaTek has reportedly seen its clients cut orders by as much as 30 percent.

Apple is believed to have already begun trial production of the iPhone 14 lineup and plans to begin mass production in August ahead of launch in September.

Article Link: Apple Reportedly Scaling Up iPhone 14 Orders While Android Brands Struggle

 

[yellow8]

Boom!
Towards another record?

 

[MrMaxwell]

Many iPhone users are locked into the upgrade cycle and happily upgrade regardless of market conditions and Apple know this

 

[wonderings]

You can't beat Apple's marketing machine. Can't wait for the best iPhone ever with even more emojis, faster cpu and a better camera. This is going to change everything!

 

[addamas]

I think most of people will wait for USB-C in EU so iPhone 15. At least I do

 

[djcerla]

When you use a device for 5-6 hours a day, you start to realize things like a great camera or longer battery life are well worth the premium Apple charges over Android trash.

AND, that premium is more or less equal to the delta in resale value. iPhones are just cheaper at the end (and now Macs too).

 

[Leon Ze Professional]

"iPhone sales normally slow down in the July-August period as customers anticipate the launch of new models in September, but iPhone 13 shipments were reportedly one-third higher this July than at the same time last year, suggesting that the device has ongoing demand."

Thus, giving Apple some much needed courage!

 

[wonderings]

When you use a device for 5-6 hours a day, you start to realize things like a great camera or longer battery life are well worth the premium Apple charges over Android trash.

AND, that premium is more or less equal to the delta in resale value. iPhones are just cheaper at the end (and now Macs too).

Are you using a camera 5 to 6 hours a day? I get having a good battery, not sure where the camera enters into the equation. Not saying they should stop improving them, but cameras int he iPhone have been great for many versions now, but ultimately they are not real "pro" cameras. I don't see real photographers ditching their DSLR's in favour of an iPhone or any other phone with a good camera. Marketing again at work making you think everything will be better when you can capture those moments with crystal clarity rather than living in that moment.

 

[mdnz]

Boom!
Towards another record?

We can see from the earnings report this week what we can expect. I have a feeling with the high inflation people are not that eager to drop $1100+ on a phone.

 

[djcerla]

Are you using a camera 5 to 6 hours a day? I get having a good battery, not sure where the camera enters into the equation. Not saying they should stop improving them, but cameras int he iPhone have been great for many versions now, but ultimately they are not real "pro" cameras. I don't see real photographers ditching their DSLR's in favour of an iPhone or any other phone with a good camera. Marketing again at work making you think everything will be better when you can capture those moments with crystal clarity rather than living in that moment.

You seem to believe Android manufacturers don’t do marketing.

 

[TVreporter]

Are you using a camera 5 to 6 hours a day? I get having a good battery, not sure where the camera enters into the equation. Not saying they should stop improving them, but cameras int he iPhone have been great for many versions now, but ultimately they are not real "pro" cameras. I don't see real photographers ditching their DSLR's in favour of an iPhone or any other phone with a good camera. Marketing again at work making you think everything will be better when you can capture those moments with crystal clarity rather than living in that moment.

And as the saying goes the best camera is the one you have on you.

And while having any camera is great, knowing how to shoot makes a difference between “nice snap” to “wow great photo”

 

[ponzicoinbro]

We can see from the earnings report this week what we can expect. I have a feeling with the high inflation people are not that eager to drop $1100+ on a phone.

Many people pay monthly fixed contract and get the phone included and then can trade or sell the phone in the end of the contract. It’s only nerds like me and maybe you who plop down mega bucks without contract.

Inflation in technology is a rare thing. A 3 ghz iPhone with 40 megapixel camera that costs $1500 in 2022 is still much better value than a 2 ghz iPhone with 12 megapixel camera that cost $1200 from 5 years ago.

 

[wonderings]

You seem to believe Android manufacturers don’t do marketing.

Of course they do, they just don't do it as well as Apple. This is why the were sold out and selling a SINGLE micro cloths for $25 with the Apple branding.

 

[mdnz]

Many people pay monthly fixed contract and get the phone included and then can trade or sell the phone in the end of the contract. It’s only nerds like me and maybe you who plop down mega bucks without contract.

Inflation in technology is a rare thing. A 3 ghz iPhone with 40 megapixel camera that costs $1500 in 2022 is still much better value than a 2 ghz iPhone with 12 megapixel camera that cost $1200 from 5 years ago.

Agreed but the point I’m trying to make is people have less money to spend, no matter how good the value is.

 

[wonderings]

And as the saying goes the best camera is the one you have on you.

And while having any camera is great, knowing how to shoot makes a difference between “nice snap” to “wow great photo”

Yes, and I would suggest (I could be wrong) that pro photographers who make their living with their camera, have it on them when going to a shoot. Not sure how many are making their money capturing something unplanned. You are not going to an event as a photographer and using an iPhone.

 

[ponzicoinbro]

Agreed but the point I’m trying to make is people have less money to spend, no matter how good the value is.

Truth but I think the things most people will be cutting back is wasteful junk food, needless driving and drinking like a fish on Friday nights. If someone really needs an upgraded phone or computer they will do that because those aren’t affected by inflation and are useful not waste.

 

[ian87w]

The problem with mid-low end Android segment is that these OEMs are releasing dozens of models every 6 months or so. They are oversaturating the market themselves. And as cheap phones are getting good, people are finding that they don't have to upgrade every year like before. Peak smartphone.

 

[anthogag]

… while Android brands continue to suck

 

[Chevysales]

One article says ramping up orders… next articles puts factory on lockdown because of Covid. Ok…

 

[TheYayAreaLiving 🎗️]

Apple's earning call is later this week. Hopefully, Apple will be able to drop some more insights. September is looking good.

 

[DEMinSoCAL]

This article is so biased, you might think it was written by Apple themselves (but even Apple doesn't call out Android so harshly).

According to Statista, Android maintains an 82.6% global market share, and iOS market share has actually shrunk since 2014 from 15.6% to 13.8%. Android has picked up from 81.1% to 86.2% (2022) but Android is "faltering"???

I'm no Android fan (I own both and iPhone is my main phone) but articles like this have no place calling Android "faltering" until iOS is at 50.1%.

 

[Abazigal]

When will the haters ever learn? You bet against Apple to your own detriment.

 

[cliveren13]

thats why this site is called Mac Rumors i love both platform and i use both S22 Ultra 13 pro max they all do the same take pics stream music play games check your email go on social media most people could't care less about specs.

 

[Ashbash75]

So they used a company that offers a poor performing cheap CPU as a basis for worldwide sales. Maybe, just maybe there are better CPU's at a similar price point?

 

[akfgpuppet]

One article says ramping up orders… next articles puts factory on lockdown because of Covid. Ok…

Other factories gotta pick up the slack from the ones that are on lockdown

Also, it’s a 7 day lockdown, those will be ready to scale up production one they’re open again.