Apple Reserve and Pickup (UK)

[joshysquashy]

I've just reserved my iPhone for pickup at my local Apple Store! Do others know you can do this? It's great if you are on contract.

Here's the page I found the link on:
http://www.apple.com/uk/iphone/buy/

And here's the all important link:
http://reserve.apple.com/WebObjects...Product?lang=en&country=GB&prelaunch=MC603B_A

Enjoy!