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http://www.betanews.com/joewilcox/article/Could-iPad-lift-Apple-revenues-above-Microsoft/1275593241

Apple revenue could top Microsoft revenue as soon as this quarter (calendar Q2 2010)
Thursday, June 03, 2010 -

"In late April, I posted a long analysis about how Apple revenue and profits had closed in on Microsoft -- to within $1 billion," Joe Wilcox writes for Betanews.

"Business Insider's June 2 Chart of the Day, 'Apple Races to Catch Microsoft's Profits,' graphically depicts what I explained six weeks ago," Wilcox reports. "Jay Yarow and Kamelia Angelova write: 'Apple's operating income is still trailing Microsoft. But, boy is it growing fast. In the most recent quarter, Apple reported operating income of $3.9 billion, while Microsoft reported $5.2 billion.' The Business Insider chart shows 'operating income after depreciation,' which is a nice touch. The approach also accentuates Apple's dramatic operating income rise from 2000 to 2010."

"That assertion came before Apple shipped 2 million iPads within the first 60 days of availability," Wilcox writes. "Assuming just $500 revenue per device, Apple opened a new product line worth $1 billion... and I don't believe they fully reflect the revenue lift iPad will give Apple during second quarter. Assuming that iPad doesn't cannibalize iPhone, iPod or Mac sales, Apple could reap an unexpected revenue windfall of $2 billion, estimating conservatively -- 4 million units at $500 each."

Wilcox writes, "My prediction: Apple and Microsoft revenue will be close during second calendar quarter. Based on the situation as it is today, I'd guess Apple revenue will pass Microsoft revenue in second quarter. If not, then the third."



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