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Earlier this year, rumors suggested Apple would expand Apple Pay to allow iOS users to make purchases from websites, and now Digital Trends says Apple will indeed introduce such a feature at WWDC.

Starting on Monday, Apple Pay will reportedly be able to be used to make purchases from select partner websites, serving as an alternative to PayPal. As with all Apple Pay transactions, purchases from websites will be confirmed using the Touch ID fingerprint sensor on the iPhone.

applepayinapp.jpg

It is not known if the feature will be limited to Safari and only available on iOS devices. We have heard rumors suggesting Apple plans to allow the iPhone to be used to unlock a password-protected Mac using Bluetooth, and if such a feature is implemented, it could also presumably be used to approve web-based purchases on a Mac.
Based on our source's information, it's unclear whether you will be able to use Apple Pay on the web from a device that does not have a fingerprint sensor, such as a MacBook or a PC. It's also unknown whether a specific browser will be required to make purchases with Apple Pay online.
At the current time, Apple Pay can be used to make purchases in brick and mortar stores and in third-party apps that support the service. An expansion of Apple Pay to the Safari browser will alleviate the need for customers to download a store's app to make a payment with Apple Pay, resulting in a payment service that is simpler to use and more accessible.

Apple Pay could potentially be a major focus at WWDC, with other rumors hinting at Apple Pay support in new countries and person-to-person Apple Pay payments.

Article Link: Apple Rumored to Announce Apple Pay for Websites at WWDC
 
So this will help shave a few seconds compared to using iCloud to auto-fill the credit card info. Meh.
 
We know this already MacRumours... This rumour has been floating around for a while.

What are you going to publish next? "iOS 10 Rumoured to Add Night Mode". (Because no-one knows anything about that...)
 
Awesome, this is gonna be great for my web store!! can't wait! $$$

I'm really hoping this helps other retailers take on Amazon. Buying at some random website has a serious amount of friction compared to a 1-click purchase at Amazon. And nobody else can copy that 1-click process because Amazon have a ridiculous patent. A Touch ID authentication has the potential to eliminate the account/login stage, possibly making it even easier than 1-click.
 
I hope this happens! I'd love to have a real alternative to PayPal, which I've never loved anyway. I'd also love to (hopefully) be able to use Apple Pay on my Mac, as well as my iPhone/iPad without cluttering those things up with specific retailer apps that I only ever use once in a blue moon, and when they have a perfectly good website to use.
 
How is this going to work for recurring payments (e.g. Netflix)? The virtual card number seems to stay the same for the most part unless it's deleted from the phone and re-added, so it seems like it would--unless I'm missing something.
 
I assume if this ties in with Mac I will be out of luck because both of mine are most likely too old to support the feature.

Speaking of Target, they already support ApplePay via their app. I use it to shop on the app, pay with ApplePay then swing by the store and pick my item(s) up from the front. I don't make a long list but for a few things I will shop this way. This helps a lot when traveling and not familiar with the store not to mention the added security.
 
Being able to use Apple Pay on websites will help expand my online shopping quite a bit. Right now out of fear I pretty much only use Amazon.
 
Finally,
But if it's true this pretty much confirms they gonna let us lock apps with touch id
 
This sounds cool and like it's got potential . Let's see the detail and what countries are supported at launch
 
Actually, it means you don't give your card number to sites which could get hacked, as has happened many times.

Yep, they get the "ApplePay" card number instead of your actual card info.

I like this idea but I rarely buy things from my phone from websites.
 
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So this will help shave a few seconds compared to using iCloud to auto-fill the credit card info. Meh.

Not at all meh. Autofill is ok, but half the time it doesn't completely work, then I have to look up my CVC code. The few times I've been able to Apple Pay in an app, it's been crazy easy. Almost too easy.
 
It also means fewer sites will have your CC info. So if they get hacked, it doesn't matter.

PCI-compliant sites should not have any credit card info anyway. That's one of the requirements to become certified as a merchant with credit card processors.

I imagine the process will work with any browser, and be like this:
  1. Customer clicks "Pay with Apple Pay" after entering identifying information.
  2. A package describing the transaction is sent to the Apple Pay endpoint.
  3. Apple's server sends a notification to all iOS devices associated with the user, presenting the Apple Pay interface on-screen.
  4. The user authorizes.
  5. The device sends an authorization package back to Apple's server.
  6. The credit card is charged.
  7. Apple's server then sends an "Authorized" message back to the website if the transaction was approved.
This is very similar to how existing credit card transactions happen, with the only exception of Steps #3-5 being an intermediate authorization step controlled by the user. The website itself still needs to have enough information about the user to identify them to Apple.
 
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