Apples iTunes Store to offer Major League Baseball video highlights; free preview show download
Friday, March 30, 2007 - 09:00 AM EDT
Apple today announced it will be offering Major League Baseball video highlights for the 2007 season on the iTunes Store, giving baseball fans the ability to catch all the action of their favorite teams anywhere, anytime. MLB video on iTunes will include a daily 25 minute MLB.com Daily Rewind highlight show and two weekly Games of the Week, featuring full versions of the best games from the National and American Leagues. Customers will be able to download individual episodes of MLB.com Daily Rewind and each Game of the Week for $1.99, or purchase a Multi-Pass for a month of Daily Rewind shows for $7.99 or a Season Pass for every Game of the Week at just $19.99.
Were thrilled to be teaming with iTunes to give baseball fans access to MLB highlights via the worlds most popular online TV store, said Kenny Gersh, senior vice president, business development of MLB Advanced Media, in the press release. Were excited that baseball fans now have the opportunity to enjoy Americas favorite pastime in a unique way by taking MLB with them on their computers and iPods wherever they go.
iTunes has become the ultimate destination for accessing top sports video content and now our customers will be able to enjoy Americas favorite pastime whenever and wherever, said Eddy Cue, Apples vice president of iTunes, in the press release. By offering a 25 minute daily highlight show were giving millions of fans a great way to enjoy action from their favorite team and catch up on all the top plays from around the league.
To kick off the 2007 Major League Baseball season, iTunes is offering the MLB.com 2007 Season Preview Show as a free download for iTunes customers. In addition to daily and weekly highlights, baseball fans will also be able to download episodes of the MLB.com Baseballs Best series showcasing classic baseball games from the past. Individual episodes of MLB.com Baseballs Best will be available for $1.99.
The iTunes Store features the worlds largest catalog with over four million songs, 350 television shows and over 400 movies. The iTunes Store has sold over two billion songs, 50 million TV shows and over 1.3 million movies, making it the worlds most popular online music, TV and movie store.
