Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
yep - they are trying to make the screen look "warmer" and not as "cold" as the 1st Gen iPhone
 
It's a phone, I didn't even notice this until I saw the thread on here. If it was my 50" Plasma, then I would be pissed that I cannot set my own color preference.

I think the new screen looks better (or brighter at least).
 
See?
There you go.
No harm done.
I, along with many others, think that the new iPhone screen looks much better and it seems easier to read when in direct sunlight or outdoors.
 
I havent received mine yet but looking at the pictures, it wasnt that bad. Perhaps I will get used to it. Lets just hope.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.