It's a phone, I didn't even notice this until I saw the thread on here. If it was my 50" Plasma, then I would be pissed that I cannot set my own color preference.
I think the new screen looks better (or brighter at least).
See?
There you go.
No harm done.
I, along with many others, think that the new iPhone screen looks much better and it seems easier to read when in direct sunlight or outdoors.