Apple Sees All-Time High Mac Revenue of $9 Billion in Q4 2020

[MacRumors]

With many people continuing to learn and work from home, Apple's Mac sales in the fourth quarter of 2020 hit a new all-time revenue record, hugely outpacing sales in the fourth quarter of 2019.

Apple's Mac category brought in $9 billion, up from $7 billion in the year-ago quarter, marking growth of 29 percent. Apple says that sales were up despite supply constraints that the company was facing during the quarter.

Mac sales saw double digit growth in each geographic segment, with all-time revenue records set in the Americas and Asia Pacific, and September quarter records in both Europe and Japan.

Apple's Mac sales may see significant growth in the coming quarter as the company prepares to launch the first Mac with an Arm-based Apple-designed Apple Silicon chip. The first Apple Silicon Mac is coming before the end of the year, and an announcement could take place in November.

Article Link: Apple Sees All-Time High Mac Revenue of $9 Billion in Q4 2020

 

[Johnny907]

Yeah, it’s amazing what happens when you release a decent product with a keyboard that doesn’t suck. Pity it took them four years to figure it out.

 

[dannys1]

Can confirm i've had the best year sales wise by a long way in 10 years of selling Macs.

 

[jz0309]

since the PC market as a whole has seen a jump, this was to be expected, nothing to do with products, people stuck at home ...

 

[Six Mac Abs]

I wonder how much of this growth was due to people wanting one of the last Intel Macs before they switch to Arm?

 

[Six Mac Abs]

since the PC market as a whole has seen a jump, this was to be expected, nothing to do with products, people stuck at home ...

Yes, good point. I guess it's not due to what I mentioned above, after all.

**Edit: I posted the message above this message at the same time as the poster above me, hence the second post responding to a post that was posted before mine 😄.

 

[velocityg4]

Makes sense. All the people working from home and doing home schooling. Means a lot of new computers.

I wonder how much of this growth was due to people wanting one of the last Intel Macs before they switch to Arm?

Maybe a little. By and large. I doubt the average buyer knows or cares about the switch.

 

[jz0309]

Makes sense. All the people working from home and doing home schooling. Means a lot of new computers.


Maybe a little. By and large. I doubt the average buyer knows or cares about the switch.

I totally agree, only us geeks here and some of the corp IT folks care, 80% of the users don't

 

[szw-mapple fan]

I wonder how much of this growth was due to people wanting one of the last Intel Macs before they switch to Arm?

A tiny minority I would assume. Mac sales were already up by a lot before WWDC because of the pandemic.

 

[tadasZ]

Everybody needs new keyboard )

 

[xander09]

Osborne who?

 

[Mimiron]

This is great to see. Although in my country, they make software only compatible with Windows. Even at universities.

 

[ToomeyND]

Achieved with the sale of just 4 Mac pro's.

Just kidding all.

 

[ignatius345]

Huh, so it turns out that when the chips are down a lot of people would rather get real work done on a Mac instead of an iPad. Go figure.

 

[mbeachcontrol]

A lot of purchases related to being home for school. We added 2 MacBook Airs for kids at home. First Mac I have personally purchased in 7 years. If they weren’t at home for school, we would not have purchased them. Next year, sales will probably be flat or down.

 

[Mascots]

since the PC market as a whole has seen a jump, this was to be expected, nothing to do with products, people stuck at home ...

IMO Mac sales haven't been traditionally predictable from the general PC market trends. When the PC markets were downtrending over the middle of the last decade, Mac sales stayed relatively stable and while in reverse, it took quite awhile for Macs to show recovery during the initial surge in the PC market in 2018 and 2019 (IIRC a lot of analysts noted that many buyers were holding back on rumored upgrades [i.e., Magic Keyboard] which don't seem to hold back the PC market to the same dramatic effect).

People stuck at home certainly fueled the all time high, but the current product portfolio lacks a lot of... crappiness that's plagued the previous offerings.

 

[bjjp2]

Remember a year or two ago when people here were saying Apple had abandoned the personal computer market.

 

[MacLawyer]

I wonder if folks grabbed the last Intel based Macs like I did. I'll switch to silicon down the line, but not for a few years. In a few years the bugs should be ironed out.

 

[anson42]

Huh, so it turns out that when the chips are down a lot of people would rather get real work done on a Mac instead of an iPad. Go figure.

That said:

iPad performance, Revenue of 6.8b, up 46%. Highest September quarter revenue in eight years.

Of course most of that is probably from remote education but some small percentage is likely accommodating remote work as well.

 

[fhopper]

I did my part because the 2020 iMac was worth it and my 2013 was aging out of OS upgrades. So not the pandemic and not the last Intel but Big Sur compatability drove my purchase.

 

[DeepIn2U]

Yeah, it’s amazing what happens when you release a decent product with a keyboard that doesn’t suck. Pity it took them four years to figure it out.

Lol.

This has MORE to do with native Windows support rather than just a keyboard overhaul. That, along with eGPU over Thunderbolt3 and a wide range of great external video cards supported on 10TH Gen Intel Core series chips and the HUGE worry of Apple Silicon chips not having any confirmed Thunderbolt 3 legacy support or full Thunderbolt 4 support and unable to run Windows x86-64 natively is the BIG sell off.

The KEY here is ... will Apple be able to maintain such sales and will all these fine developers have really great and smooth products ready to launch that we're used to seeing?!

 

[Kierkegaarden]

I’ll bet fourth quarter will surpass this, depending on when the aMacs are released, and which ones!

 

[jonnysods]

Great news. Apple are killing it right now!

 

[Unregistered 4U]

Of course most of that is probably from remote education but some small percentage is likely accommodating remote work as well.

And things in “support” of remote work, like an iPad for each kid (if they’re not in school) so they can watch they want when their sibling wants to watch something different, play a game.

 

[xander09]

I’ll bet fourth quarter will surpass this, depending on when the aMacs are released, and which ones!

I think fourth quarter is going to be amazing between the Apple Silicon Macs and new iPhones. I know I'm just itching to get my preorder in for a new Mac. My 2011 17-inch is ready for retirement, but has been chugging along like a trooper.