Apple Shares Animoji Karaoke Ad on its Main YouTube Channel Ahead of WWDC

[MacRumors]

Apple has shared an ad on its main YouTube channel this morning to promote the iPhone X's Animoji feature ahead of Monday's WWDC keynote, which starts at 10.00 a.m. Pacific Time.

Titled "Animoji: Taxi Driver", the one-minute short features three Animoji faces singing along to the track "Citizen Kane" by Korean band HYUKOH.

Bear Face Animoji takes the lead role in the lip synced song, with backing vocals provided by Chicken and Dragon Face, as the disembodied trio travel through a neon-soaked Hong Kong cityscape.

The ad was originally uploaded to Apple's Korean YouTube channel on May 21, but the fact that Apple has chosen to share the video over its international YouTube channel just before WWDC kicks off clearly anticipates one of the new features in iOS 12 that is expected to be previewed at today's keynote.

Apple is said to be planning additional updates to Animoji in iOS 12, with rumors suggesting Apple will add more new characters. Apple is also said to be planning an overhauled Animoji interface and Animoji integration in FaceTime, which would allow users to use Animoji characters during FaceTime calls, perhaps in a karaoke context.

Apple has pulled some features from iOS 12 to focus more attention on performance improvements, bug fixes, and quality, but other features are still expected to debut in iOS 12, and could include multi-person support for AR games, improvements to Do Not Disturb, and more.

MacRumors will be in attendance at the keynote, with live coverage of the event beginning shortly after 8:00 a.m. Pacific Time. Stay tuned to MacRumors.com and our @MacRumorsLive account on Twitter. We've also put together a short guide explaining all the ways you can watch Apple's WWDC18 Keynote live on your devices.

Article Link: Apple Shares Animoji Karaoke Ad on its Main YouTube Channel Ahead of WWDC

 

[recoil80]

I wonder if they'll add an API to help developers make their own Animoji, or integrate the existing ones in their apps

 

[flyinmac]

I guess this tells us what to expect as “major” features and improvements.

 

[jsmith189]

Incoming posts about how Apple is wasting time on useless things like Animoji when their whole OS is broken, like every single Apple employee works exclusively on these projects.

 

[autrefois]

Spoiler alert: Tim Cook will not take the stage. His presentation will be done entirely from a remote location via Animoji.

 

[flyinmac]

Incoming posts about how Apple is wasting time on useless things like Animoji when their whole OS is broken, like every single Apple employee works exclusively on these projects.

More time on refinements than gimmicks would be appreciated though.

If they investigated as heavily into Siri as they do Animoji and emojis, Siri would actually become indispensable instead of a problem child.

 

[chucker23n1]

More time on refinements than gimmicks would be appreciated though.

That’s not a zero-sum game.

 

[Bacillus]

OMG Craig must have been so busy
No wonder iOS12 = iOS11

 

[flyinmac]

Spoiler alert: Tim Cook will not take the stage. His presentation will be done entirely from a remote location via Animoji.

Hopefully they’ll have enough paper bags for all the attendees. Watching that video... can’t even describe the feeling. If they aired it on television, I’d probably change the channel or leave the room.

 

[Bacillus]

Looking at this instantly cured me from smartphone addiction in a permanent manner

 

[scotty321]

This is so embarrassing for Apple on soooo many different levels. They really need to stop doing things like this.

 

[flyinmac]

This is so embarrassing for Apple on soooo many different levels. They really need to stop doing things like this.

Maybe if they added more blood... might be a box office hit. Floating heads, weird music, spin one of the heads around a few times.

 

[Lone Deranger]

Fact: Everytime Apple releases a new Ani/Emoji, somewhere in the world a Mac Pro dies.

 

[redbeard331]

Wtf is that? If all we get is stupid new Animoji and some big fixes I’m gonna be pissed.

 

[dc014]

this is silly...

 

[Pakaku]

I think Tim wanted Animoji just so he could read tech forums online and laugh at all the trauma over nothing they caused people.

 

[jsmith189]

More time on refinements than gimmicks would be appreciated though.

If they investigated as heavily into Siri as they do Animoji and emojis, Siri would actually become indispensable instead of a problem child.

They’re two totally different areas though. If this hadn’t been made, the people making this wouldn’t be working on Siri. They’re not taking Siri engineers away for Animoji Karaoke lol.

 

[Bacillus]

They’re two totally different areas though. If this hadn’t been made, the people making this wouldn’t be working on Siri. They’re not taking Siri engineers away for Animoji Karaoke lol.

No, but it distracts attention from the constant (virtual) snoring from their part

 

[penajmz]

I believe this ad was aired during the Bullboard awards a couple of weeks ago.

 

[Lerxt]

Animoji is such fluff. I really hope we get something better in ios12 than talking cartoon animals.

 

[M2M]

Animoji is such fluff. I really hope we get something better in ios12 than talking cartoon animals.

Hope Animoji goes the same as this Apple postcards app. Soon.

 

[BWhaler]

I don’t know anyone who,uses these anymore. Popular for a month, now nothing.

Plus, I’m not sure these ads work. Do viewers really understand you make these on iPhone? To us, yes. Mainstream? Not so sure...

 

[Donoban]

Wtf is that? If all we get is stupid new Animoji and some big fixes I’m gonna be pissed.

Pepper your Angus red beard

 

[Askinas]

If iOS 12 is only this and some fix. Then Apple has a big problem. Where is the Real Apple? We need someone like Steve Jobs
Animoji come again Apple.

 

[trusso]

Incoming posts about how Apple is wasting time on useless things like Animoji when their whole OS is broken, like every single Apple employee works exclusively on these projects.

Ooh, you're so clever!