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Apple Shares 'Best British Male' and 'Best British Female' Ads Aired During The BRIT Awards

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Apple has uploaded a pair of new Apple Music ads called "Best British Male" and "Best British Female" to its YouTube channel in the United Kingdom. The 30-second spots, narrated by Beats 1 radio host Julie Adenuga, were aired during The BRIT Awards for pop music in the United Kingdom on February 22.



The ads are in line with a report that said Apple is shifting its focus towards regional marketing campaigns. Apple Music has over 20 million subscribers, which still trails market leader Spotify, which yesterday revealed it has 50 million paying subscribers. Apple Music launched around the world in June 2015.

Article Link: Apple Shares 'Best British Male' and 'Best British Female' Ads Aired During The BRIT Awards
 
Article Link
https://www.macrumors.com/2017/03/03/apple-music-ads-uk-best-male-female/
Uhm, at 0:12 I swear I heard "it's just you and the world, and 40 million jews".
 
1applerules1 said:
I can hear the LGBT community being offended rn.
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I'm not offended. In fact, I love the fact we're represented. Plus apple adresss 'Anohni' in the feminine. Process if you ask me
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mrantonyc said:
I'm not offended. In fact, I love the fact we're represented. Plus apple adresss 'Anohni' in the feminine. Progress if you ask me
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mrantonyc said:
I'm not offended. In fact, I love the fact we're represented. Plus apple adresss 'Anohni' in the feminine. Process if you ask me
[doublepost=1488556283][/doublepost]
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That should of said 'progress'
 
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xObeyThePanda said:
I really dislike Apple's brand imaging as of lately.
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Cant agree enough. Apple is a giant corporation, of course; yet their branding had never explicitly embraced that until fairly recently. The font in the music app, for instance, reminds me so much of Bloomberg's website. Weird consumer-facing association that, music and business (as opposed to something like music and creativity). But, if we're being critically honest, 'business' is what music now represents - more than ever before - for apple. In tandem, their branding has evolved from that of the 'creative underdog' (e.g. the Think Different campaign) to that of a rather sterile, non-individual, corporate entity.

https://www.bloomberg.com/europe
 
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They have been played as ads for a while now, including a 60 second edition that Apple haven't uploaded to their channel yet.
 
Junglism, ra ra, jungliest massive, wa-gwaan. (here we are on the circa 1991 hardcore>jungle scene still, lol!)
 
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Mike Oxard said:
The background music isn't much better!
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...it's street music here in the UK, so given its the UK channel, I suspect its relevant to the:
jimthing said:
Junglism, ra ra, jungliest massive, wa-gwaan. (here we are on the circa 1991 hardcore>jungle scene still, lol!)
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Grime-dupstep stylee, init now!

(Very nice of one to whatnot understand the linguistic intensity of the British youth expression of admiration for each others' artistically musical talents. Tally-ho!)
 
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Royal Gala said:
Word association: uncool, corporate, turnoff.
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Corporate jumped on the word association train way back, de-cooling the original vibe. So now it's just played out. And lazy
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Royal Gala said:
Cant agree enough. Apple is a giant corporation, of course; yet their branding had never explicitly embraced that until fairly recently. The font in the music app, for instance, reminds me so much of Bloomberg's website. Weird consumer-facing association that, music and business (as opposed to something like music and creativity). But, if we're being critically honest, 'business' is what music now represents - more than ever before - for apple. In tandem, their branding has evolved from that of the 'creative underdog' (e.g. the Think Different campaign) to that of a rather sterile, non-individual, corporate entity.

https://www.bloomberg.com/europe
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Chill it's a font. It needs to be clear and legible
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jimthing said:
Junglism, ra ra, jungliest massive, wa-gwaan. (here we are on the circa 1991 hardcore>jungle scene still, lol!)
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Exactly. This imagery and yoot ting is so played out and 1990s. Whoever is in charge of their uk regional ad development is trying so hard to be cool it's embarrassingly corny.

Is that seriously supposed to represent the uk and london...
 
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As a non-British non-teenager, I have no concept whether these are cool or not. I do know American cool and British cool is fairly different. Can any legit British person help out?
 
Jakexb said:
As a non-British non-teenager, I have no concept whether these are cool or not. I do know American cool and British cool is fairly different. Can any legit British person help out?
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Music and creativity is subjective as you know. Your opinion is just as valid. If you think it's cool then follow that.

The 'grime scene' in the U.K. is currently hot for the 12-24 demographic. But it isn't a patch on the legacy of us hip hop but it's what we have. To that demographic its fire, and topping charts too but i would be very surprised if the current crop of grime artists sustain any meaningful legacy.
 
jimthing said:
...it's street music here in the UK, so given its the UK channel, I suspect its relevant to the:


Grime-dupstep stylee, init now!

(Very nice of one to whatnot understand the linguistic intensity of the British youth expression of admiration for each others' artistically musical talents. Tally-ho!)
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As a Yorkshireman, I've got two words to say about that...
 
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triton100 said:
Corporate jumped on the word association train way back, de-cooling the original vibe. So now it's just played out. And lazy
[doublepost=1488581914][/doublepost]
Chill it's a font. It needs to be clear and legible
[doublepost=1488582092][/doublepost]
Exactly. This imagery and yoot ting is so played out and 1990s. Whoever is in charge of their uk regional ad development is trying so hard to be cool it's embarrassingly corny.

Is that seriously supposed to represent the uk and london...
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Chill yourself. And, while you're at it, take on board that "Chill it's a font" represents a carefree attitude that Apple has never had when it comes to font. That's why, for just one example, Apple dedicated an entire session to Typography and Fonts just 9 months ago at WWDC. (https://developer.apple.com/videos/play/wwdc2016/803/). In this session, Apple showcased its custom in-house designed San Francisco font family. No company would dedicate resources and invest considerable time and effort to take on a project like this, if they weren't passionate about both typography and identity. Going back a little further in time, Steve Jobs was, of course, famously passionate about typography and has been recognised to have had a considerable impact on the world of digital typography at both Apple and beyond (http://blog.extensis.com/apple/steve-jobs-typography.php). This is just a very brief picture of what fonts signify and how much they matter to Apple. You'll be able to find plenty more examples for yourself through a google search of Apple's long and storied history in this area if you are interested.

Regarding your second point, I fully agree that fonts should be "clear and legible".* That's universally accepted.

*Sidenote: I'm only using both of these terms because you have. However, in my opinion, there isn't a great distinction to be made between clarity and legibility. If something is legible, it's clear; if something isn't legible, it isn't clear. So, the term "legible" alone should suffice.
 
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Royal Gala said:
Chill yourself. And, while you're at it, take on board that "Chill it's a font" represents a carefree attitude that Apple has never had when it comes to font. That's why, for just one example, Apple dedicated an entire session to Typography and Fonts at WWDC last year. (https://developer.apple.com/videos/play/wwdc2016/803/). In this session, Apple showcased its custom in-house designed San Francisco font family. No company would dedicate resources and invest considerable time and effort to do something like this, if they weren't extremely passionate about typography and identity. And, going back a little further in time, Steve Jobs was, of course, famously passionate about typography and has been recognised to have had a massive impact on the world of digital typography at Apple and beyond (http://blog.extensis.com/apple/steve-jobs-typography.php). This is just a very brief picture of how much fonts matter to Apple. You'll be able to find plenty more for yourself from Apple's long and storied history with typography if you are interested.

Regarding your second point, I fully agree that fonts should be "clear and legible".* That's universally accepted.

*Sidenote: I'm only using these terms because you have. However, in my opinion, there isn't a great distinction to made between clarity and legibility. If it's legible, it should be clear. So, the term "legible" alone should suffice.
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Ha ha ha. I completely understand and am aware of the importantance of typography, especially in tandem with both subconscious and conscious brand association. And as such reiterate my previous comment. The font is completely on point with regard to that, in both brand association and legibility.

However, I appreciate the effort you took in attempting to educate me on linguistics despite however pedantic. I'm not scripting for a Hollywood short when I post on here. It's a quick pass time. So linguistic purity is not my end game. Clearly you are much more in need of scoring a win with a complete online stranger you know nothing about and have no idea of their background, experience or who they may be, and as such I graciously concede. Have a great day.
 
triton100 said:
Ha ha ha. I completely understand and am aware of the importantance of typography, especially in tandem with both subconscious and conscious brand association. And as such reiterate my previous comment. The font is completely on point with regard to that, in both brand association and legibility.

However, I appreciate the effort you took in attempting to educate me on linguistics despite however pedantic. I'm not scripting for a Hollywood short when I post on here. It's a quick pass time. So linguistic purity is not my end game. Clearly you are in need to score a win though, with a complete online stranger you know nothing about and have no idea of their background, experience or who they may be, and as such I graciously concede. Have a great day.
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Sorry, I sense that i've touched a nerve with you. No ill sentiment intended. I'm glad you've clarified to state that you completely understand the importance of typography - that just isn't very much in keeping with your previous response to me discussing Apple's typography, namely "Chill its a font".

As for linguistics, each to his own. You seem to be doing well for yourself on that front already. :)
 
I really am old. That just got me dizzy and told me nothing new -- and again I'm old so I'm sure millennial didn't need education there either. The ad itself is very Cook-era Apple - generic and bland.
 
They're trying to aim towards a younger crowd. It's a trend that many companies are following that needs to stop.
 
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