Apple Shares 'Full Bloom' Shot on iPhone 12 Video Featuring Flowers

[MacRumors]

Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals.

"Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the iPhone 12."

As with other "Everyday Experiments" videos, "Full Bloom" shows off various iPhone 12 camera capabilities, including time-lapse and slo-mo, and it explains the techniques that are being used.

The video features photographs of fruit and vegetables, water, pressed flowers, succulents, mushrooms, flowers colored with a highlighter to give blooms a fluorescent glow, and more.

Article Link: Apple Shares 'Full Bloom' Shot on iPhone 12 Video Featuring Flowers

 

[citysnaps]

Love the creativity! Very inspiring!

 

[Think|Different]

Absolutely incredible. I’m not nearly trying enough with my camera, ha.

 

[d5aqoëp]

I thought it was just meh! I have seen better.

 

[sniffies]

Blooming rosebuds is a sight to behold

 

[jmgregory1]

Very cool ad - and amazing what you can do with both the iPhone and some good editing.

 

[Darajavahus]

You can still immediately see it's from smartphone camera 😒

 

[julesme]

This is spectacular. Next up will be a larger sensor, to more easily allow for control over depth of field.

 

[Rocko99991]

Shot on iphone, edited by a team of 20 over 4 months.

 

[vanilla.coffee]

What app is used for the stop motion sequence ?

 

[Regnar]

Anyone know which mount it is that they used? Thanks!!

 

[OliOliOliOli]

Amazing tool in the hands of people, just some of them make only booty on Instagram🤣

 

[krfr]

This is cool. I wish I knew what phone extension they’re using on the tripod to hold their phone.

 

[fncd]

Anyone have a clue as to the camera app they are using? Doesn't look like the stock one (unless there are some settings I'm not seeing for it).

 

[Regnar]

This is cool. I wish I knew what phone extension they’re using on the tripod to hold their phone.

Same!

 

[The Barron]

Hey, MacRumors - Can you please find out the answers to the great questions asked by posters here regarding the various apps used to bring the Apple 12 video to the final version?

 

[wigby]

You can still immediately see it's from smartphone camera 😒

Only those that have shot with pro cams can see the difference between iPhone and pro cams. 99% of viewing public would never know the difference and that is the only audience that matters (unless you're gunning for a cinematographic technical achievement award).

 

[Bluetoot-]

I can't wait to be the next Robert Maplethorpe with my iPhone 12.

And I'm not just talking flowers.

 

[tongxinshe]

Very nice ad!

 

[SAIRUS]

That was pretty cool!

 

[citysnaps]

Only those that have shot with pro cams can see the difference between iPhone and pro cams. 99% of viewing public would never know the difference and that is the only audience that matters (unless you're gunning for a cinematographic technical achievement award).

Sorry... If it's not shot on an ARRI Alexa cinema camera, my eyes hurt, and I can't be bothered watching it.

/s

 

[4487549]

The iPhone mount looks like one of these pictured from 2015:

incite* on Instagram: "Taking inventory. @pdotchu #incitedesign #5454centinela #knolling"

288 likes, 4 comments - incitedesign on September 8, 2015: "Taking inventory. @pdotchu #incitedesign #5454centinela #knolling".

www.instagram.com

 

[jcshas]

I could care less what camera or device they used to shoot this. The more meaningful story here is all the thought and creativity that went into making this. Nicely done.

 

[Wash08]

Sorry... If it's not shot on an ARRI Alexa cinema camera, my eyes hurt, and I can't be bothered watching it.

/s

You are in the wrong forum…

 

[MacBH928]

I don't understand who these ads are for? If they mean the Pros then surely they are using cameras better than the ones that came attached with their smartphone, if they mean the general public then they probably using those cameras any ways because thats the best camera they own.

I think this only shines Apple's image and their phone to be a very great for taking pictures among all other competitors (which have some crazy options on them especially those Chinese ones)