Apple Shares New 'Hello Yellow' Ad for iPhone 14 and iPhone 14 Plus

[MacRumors]

Apple has shared a new "Hello Yellow" ad promoting the new Yellow finish that launched today for the iPhone 14 and iPhone 14 Plus. The ad features a mix of live action and animation and is set to the song "Le Banana Split" by Lio.

The new color option gives the iPhone 14 and iPhone 14 Plus some renewed attention after the devices launched in September 2022. Pre-orders began on Friday, and the first deliveries to customers and in-store availability began today. There are no changes to the devices beyond the new Yellow finish, and pricing remains the same.

As a refresher, the iPhone 14 is equipped with a 6.1-inch display, while the iPhone 14 Plus is a larger 6.7-inch model. Key new features of the devices include camera enhancements like Action mode, longer battery life, Crash Detection, and Emergency SOS via Satellite. In the U.S., the devices are compatible with eSIMs only. Other color options available include Midnight, Starlight, Blue, Purple, and (PRODUCT)RED.

Customers should be aware that Apple is expected to announce the iPhone 15 series in September as usual, so all-new devices are around six months away.

Article Link: Apple Shares New 'Hello Yellow' Ad for iPhone 14 and iPhone 14 Plus

 

[icanhazmac]

All this for a phone no one likes.

 

[macsplusmacs]

Neat. Kinda Yellow Submarine like.

 

[Manzanito]

Never knew I was able to hate a color!

 

[WoodTableFromIkea]

All this for a phone no one likes.

And yet... Here you are spouting your "hate" for something apparently you don't like.

 

[vegetassj4]

What's next? iPhone jumps the shark?

 

[icanhazmac]

And yet... Here you are spouting your "hate" for something apparently you don't like.

A tidbit for you... that is what discussion boards are for, discussing things. All you need to do is go back to the launch day threads for this device to see what the general reception was for the non-Pro 14's.

 

[kylelerner]

What… what did I just watch

 

[Freida]

I actually like yellow. I just don't understand that a tech company is promoting only that.
The phone was DOA when it launched anyway so this is even weirder.

And yet... Here you are spouting your "hate" for something apparently you don't like.

 

[Alfredo_Delgado]

That is a well made commercial. It could have been all sorts of cringe, but it entertained me with a clever concept and informed me.

 

[OlliFlamme]

Banana Split...mmm!

Yellow iPhone? not so much mm

 

[TheYayAreaLiving 🎗️]

I'm starting to really dislike this yellow color.

 

[MacWiz_007]

Hello desperation!

 

[klasma]

It's definitely a color.

 

[antiprotest]

Some might take this as racist. Should have said it some other way.

 

[klasma]

Apple's spring color decision process: "What color rhymes with 'hello'?"

 

[coffeemilktea]

This color is starting to grow on me... I guess when life gives you lemons, take pictures of them with your lemon-colored iPhone.

 

[DelayedGratificationGene]

All this for a phone no one likes.

So then why are you here commenting and wasting your time on something that you don’t like?

 

[ignatius345]

Do we think this was a cheap way to goose sales of the underperforming 14 non-Pro phones? That was my take, anyway.

 

[Mr. Dee]

This too shall pass.

 

[usagora]

And yet... Here you are spouting your "hate" for something apparently you don't like.

Well, wouldn't that make sense? LOL! Normally you'd call someone out for saying they couldn't care less about something, yet they go on and on about it (showing they actually do care--otherwise why give it the time of day?). But if they simply say they hate something, then it would make senes that they would vocalize that sentiment and possibly reasons why they hate it.

 

[WaxedJacket]

There's so much nonsense going on in the commercial you don't get an idea of what the yellow looks like in contrast to real world colors. I don't care enough to look it up but who is doing Apples marketing these days?

 

[rdinterman]

I think the yellow is fun!🍌

 

[usagora]

Some might take this as racist. Should have said it some other way.

These days I can't tell anymore . . . are you being serious (and if so, explain?) or totally tongue-in-cheek?

 

[TheYayAreaLiving 🎗️]

I have a feeling this color yellow has to be Tim Cook's favorite color.