AAPL's native camera Burst mode feature does NOT compare to third-party Burst Photo apps !
Capturing Burst Photos while concurrently crafting Wide Color HEVC videos from the captured RGB photo content isn't even something AAPL offers, nor is concurrently capturing Depth Data Maps from "their" Image Signal Processor, & then using that extra data as part of the mix.
Tim Cook's AAPL is primarily a marketing company with very little Engineering Accomplishments behind it ! ... last being the register-rich A7 processor.
Tim likes to focus on what Arnold would call "Girly-mon" stuff ... thousand dollar phones made of Glass, FaceID, Animoji, etc.
If Cook was smart, & that's a BIG if, he would immediately stop pretending that AAPL had any technology leadership, & figure-out how to Dig Out the best third-party apps, in ALL categories, in the App Store, & provide those to AAPL Users @ a Discount (e.g., AAPL pays 2/3 of the cost, the User the other 1/3) ... they could even Cap it, at say $20, meaning every User gets $20 worth of credits to use.
Instead, a company with $100B of debt decides to commit to buying back $100B of it's stock on the open market, AFTER the stock had just doubled the past 2 years !
BTW, there are 10-15 Billion Dollar Apps in the App Store, spread-across the various categories, that have NOT yet been Discovered ... AAPL could even initiate some kind of Rewards program to Users to help Dig those Out ... e.g., 6 months from now, we'll give $1K to the first 1,000 people who Rated & Reviewed each of the recently-Discovered Gem Apps !
Phil Schiller needs to retire, & Tim needs to lose his Board seat ... when that happens, AAPL won't be a House of Cards, & it's market cap would be justified, enthusiasm would be back @ 2010-2011 levels, & the company would be moving forward as it once was under Jobs, NOT the Girly-mon company that Tim has turned it into !!!
