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Apple today announced that Paul McCartney's new music video "Who Cares" is available to watch exclusively on Apple Music.

"Who Cares" is a six-minute video starring McCartney and Emma Stone that calls for an end to bullying.

whocaresapplemusicpaulmccartney.jpg

"My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it's not as bad," McCartney said. "It's the kind of thing you can just stand up to and laugh off and get through."

Your first look at @PaulMcCartney's new musical short is here! Watch #WhoCares now, only on Apple Music! https://t.co/NpUNDf6us3 pic.twitter.com/bI2wMQLvFe - Apple Music (@AppleMusic) December 17, 2018

The video can be watched on Apple Music on an iPhone, iPad, or Mac via this link.

Article Link: Apple Shares Paul McCartney's New 'Who Cares' Music Video
 
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
 
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
A bit like watching the embarrassing uncle dance at a party…
 
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