Apple Shares Two New 'Behind the Mac' Ads

[MacRumors]

Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother.

The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned.

Apple's second Behind the Mac video focuses on students who are reading their college acceptance letters on their Macs and getting excited. "Celebrating college acceptance season and all those students starting their next chapter behind the Mac," reads the video's description.

Apple kicked off the "Behind the Mac" video series in August of 2018, and has been sharing various videos demonstrating the ways people use their Macs since then.

Article Link: Apple Shares Two New 'Behind the Mac' Ads

 

[JosephAW]

Oh, I first thought it was how they designed the new Macs. Never mind.

 

[qoop]

"And then I was like…" "like sorta…" "like this…" "like that…" "that to me is like…" "like…" "like…" "like…" "put outta song where like…"

And the other advert features some screaming women.

 

[ianKent]

Oh, I first thought it was how they designed the new Macs. Never mind.

So they should call these “In Front of the Mac”

 

[Bluetoot-]

He looks like the irl Phineas from Phineas and Ferb

 

[dannyyankou]

Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.

 

[AndersonsWife]

features some screaming women

Careful, you'll upset some people on here by saying something as true and funny as that!

 

[tedwill]

I remember getting that thick envelope in the mail from the University of Michigan in 1982. Now it's much more immediate and online. My kids got their acceptance letters in email and had similar reactions.

 

[deebinem]

Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.

True! And Grimes did it all on Garageband back in 2012...

 

[averagenerd81]

Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.

Yup, not a fan of hers at all but it was an interesting "interview" and hearing how he got started. Pretty cool stuff.

 

[AppleUser2]

Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.

Yeah - if you watch the Billie documentary it blows me away just how they use iPhones and MacBooks in the creative process.

 

[psimac]

Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.

Personally, I think Finneas is a genius. What he and his sister Billie accomplished, recording and producing a grammy-award winning album on an iMac in a bedroom using Logic, is truly impressive. The depth of the tracks and the care used exceeds many professionally produced albums.

 

[Apple_Robert]

The first ad was fine. The second one was just obnoxious.

 

[dannyyankou]

Personally, I think Finneas is a genius. What he and his sister Billie accomplished, recording and producing a grammy-award winning album on an iMac in a bedroom using Logic, is truly impressive. The depth of the tracks and the care used exceeds many professionally produced albums.

What what better publicity could there be for Apple? You can essentially be your own producer if you have the talent. I’m excited about the future generation of artists.

 

[paulsonj72]

I remember getting that thick envelope in the mail from the University of Michigan in 1982. Now it's much more immediate and online. My kids got their acceptance letters in email and had similar reactions.

My mom was subbing the day mine came and she saw before my 4th hour class and she gave it to me(She already knew what it was for) She was subbing for the home etc teacher and had classes at both the Middle School and high school so she was able to get the mail on the way to the high school. I had the same reaction.

 

[MNLondon]

"And then I was like…" "like sorta…" "like this…" "like that…" "that to me is like…" "like…" "like…" "like…" "put outta song where like…"

And the other advert features some screaming women.

Someone who uses 'like' for every other word just makes me want to shout 'shout the f*** up, at the screen!! What is the point and when will that fashion end..ugh. Otherwise, I like the contents of the first video. 'Screaming women', I think I'll give that one a miss.

 

[qoop]

Someone who uses 'like' for every other word just makes me want to shout 'shout the f*** up, at the screen!! What is the point and when will that fashion end..ugh. Otherwise, I like the contents of the first video. 'Screaming women', I think I'll give that one a miss.

Nathan Barley was a prophecy.

 

[macsareveryinteresting]

So they should call these “In Front of the Mac”

I wouldn't care.

 

[1258186]

Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.

Not really, the technology is easy to use and cheap enough that literally anyone could do that now.