Apple Spent Nearly $1 Million on Google Search Advertising in June

[MacRumors]

Ad Age reports that it has obtained an internal Google document detailing expenditures made by other companies during the month of June for advertising in its search results. According to the data, Apple spent nearly $1 million in June on advertising through Google.

While the amount appears to be a significant sum at first glance, a number of companies committed more resources to Google search advertising than Apple did, with 47 companies registering more than $1 million in spending. Interestingly, the top spender was AT&T Mobility, which laid out over $8 million for the month.

By comparison, one of Google's top advertisers that month, AT&T Mobile, spent more than $8 million on AdWords in June, a big month for the company, which was supporting the launch of iPhone 4. (AT&T is the third-largest U.S. advertiser, according to Ad Age DataCenter; it spent $2.8 billion on measured media -- almost $1.3 billion on TV alone -- in 2009. The company declined to comment on its search spending.) Other big June spenders included Apollo Group, the company behind The University of Phoenix, online travel site Expedia, eBay and Amazon, which all spent over $5 million apiece on search.

The data obtained by Ad Age includes huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel.

It is unclear from the single snapshot obtained by Ad Age whether this level of activity is typical for Apple (and AT&T), as the end of June saw the launch of the iPhone 4 in the U.S. and several other countries. Having been introduced at Apple's Worldwide Developers Conference, it seems likely that the iPhone 4 was the subject of relatively heavy promotion by Apple and AT&T, driving spending higher normal.

Article Link: Apple Spent Nearly $1 Million on Google Search Advertising in June

 

[koobcamuk]

This is truly staggering news, if true.

I can't believe that they'd do something like this!

 

[Consultant]

As shown, other companies regularly spend more than Apple there.

 

[drison]

So what

A million is nothing. Brand recognition is everything. People use google. Move on.

 

[ChazUK]

Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.2; en-gb; Nexus One Build/FRF91) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile Safari/533.1)

Do AT&T really need to spend that much on advertising?

That's a lot of dosh.

 

[cvaldes]

This is truly staggering news, if true.

I can't believe that they'd do something like this!

A million a month is chump change.

Apple has $25 billion in cash. They could pay their AdWords budget twenty times over from the interest in a money market account.

For its size, Apple spends very little on advertising.

 

[gwangung]

A million is nothing. Brand recognition is everything. People use google. Move on.

Really. Context is everything.

 

[Macman1993]

Hmm I seem to have come to page two by accident. How is apple spending a million dollars on google advertising the slightest bit page 1 worthy, they didn't spend the most and they didn't even make the chart shown. Who cares??

 

[drison]

Really. Context is everything.

Explain the context. This is advertising. A million is nothing in that world.

 

[Ashin]

$1million is nothing tbh.

Apple already has enough recognition, which shows in how little they need to advertise through Google.

On the other hand, AT&T spending $8million? Now that is alot

 

[techapocalypse]

Compared to other companies in Apple's market, 1 million seems like nothing. These media events they hold give them tons of coverage it seems. Either way I'm shock AT&T spends that much...they should spend it on their network....

 

[Big-TDI-Guy]

How exactly is this google advertising employed? Does the entity pay google so when you search for something - their cross-linked keywords trigger links to that vendors site?

Or do they merely pay to be listed in the shaded "advertiser links" area?

I hope it's the latter....

 

[ChazUK]

Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.2; en-gb; Nexus One Build/FRF91) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile Safari/533.1)

How exactly is this google advertising employed? Does the entity pay google so when you search for something - their cross-linked keywords trigger links to that vendors site?

Or do they merely pay to be listed in the shaded "advertiser links" area?

I hope it's the latter....

Its the sponsored links option I'd guess. The Conservative party bought up ad space when anyone searched for Labour in the uk elections this year and the conservative ads always showed up in the sponsored/advert links.

 

[DylanLikesPorn]

this is news because Apple and Google are not on the best of terms and they compete with each other on ad revenue, adwords vs iads.

 

[ConnorTurnbull]

A company who's last quarter earned them $15700million (or $15.7billion) in revenue spent 1/15700th of that figure on Google ads. Shocking!

 

[Jetaray]

Just a guess but I think one point the article may be suggesting is AT&T has spent such a large amount because it was promoting the new iPhone. The one Apple product it has exclusive rights to use and probably one of their most profitable phones. The problem is there is no way to verify this as it would require access to the AT&T advertising budget.

 

[Warbrain]

Such a non-story it's a story. I hate U.S. holidays.

 

[DylanLikesPorn]

A company who's last quarter earned them $15700million (or $15.7billion) in revenue spent 1/15700th of that figure on Google ads. Shocking!

Math fail

 

[marksman]

I know people nobody here has ever heard of who spent that much a month on google.

First Google should be slapped for letting that information be made public, secondly this is not news.

There are probably 100s and 100s of companies who spend close to 1 million a month.

 

[charlituna]

This is truly staggering news, if true.

I can't believe that they'd do something like this!

If you know how Ad Words works, it makes sense. And it probably is typical of Apple's spending.

Basically Ad Words is keywords for ads. You pay Google to put your ad up whenever a user types in your keywords. The more you pay the more often your ad is displayed and the higher the placement.

Apple would want to always appear if someone was searching using a product name and be at the top of any set of ads. So they would pay large to get that.

 

[D 5]

I wonder how much money Google spends for paid bloggers/spammers, used for their Anti-Campaign against apple.

+/-2009,2010 i don't reply to paid spammers

 

[ShiftyPig]

I wonder how the return on that $1 million compares to a $1 million iAds campaign.

 

[SLAPSHOTW]

How exactly is this google advertising employed? Does the entity pay google so when you search for something - their cross-linked keywords trigger links to that vendors site?

Or do they merely pay to be listed in the shaded "advertiser links" area

Your ad is listed in the shaded "sponsored link" area above and to the side of the results, but you only pay each time your ad is clicked-- you're not paying just to be listed.

 

[I is Mac]

All your ads are belong to us

 

[PlaceofDis]

what i find most shocking is how much a for-profit university is spending. what a rip off.