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Apple Store at Toronto's Fairview Mall to Nearly Double in Size [Updated]

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Apple plans to open a revamped 10,287-square-foot store at Fairview Mall in Toronto, Canada, nearly twice as large as its existing store in the mall, according to a recently updated floor plan for the property.

fairview-mall-apple-store-toronto-800x296.jpg
Apple's current store at Fairview Mall​

Apple has yet to announce a grand opening date for the new store, which will be located directly beside the existing store on level two of the mall. The floor plan indicates the new store is "coming soon." The existing store, originally opened in September 2008, should close after its replacement opens.

In addition to being larger, the new store should sport Apple's modern retail design, such as a Forum and Video Wall for Today at Apple sessions, large glass doors, and wooden shelves along the walls for accessories.

apple-store-fairview-mall-800x747.jpg

The new Fairview Mall store would follow in the footsteps of Apple's new Eaton Centre store in Toronto, which opened last weekend.

Apple has been modernizing its chain of over 500 retail stores since 2015.

Update: Apple has announced that the new store opens Saturday, February 29 at 9:30 a.m. local time.

Article Link: Apple Store at Toronto's Fairview Mall to Nearly Double in Size [Updated]
 
Article Link
https://www.macrumors.com/2019/12/17/apple-store-to-expand-at-fairview-mall-toronto/
Last edited:
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It opened on Dec 14 if I'm not mistaken... 3 days before this article was posted. Sheesh.
 
Don't know about this store but for my local store that would simply mean twice the amount of potential people just farting around with the gear 😃
 
WannaGoMac said:
Its so fascinating that this is the only technology company store that is successful. MS, Sony, Bose, etc all dont survive.

https://www.washingtonpost.com/news...kely-success-story-of-the-apple-retail-store/
Click to expand...

Indeed, you're right it is unusual. I don't really know what the reason is - one can't just say "oh Apple stuff is better" etc as many other companies like Sony and even these days Microsoft makes some beautiful products that sell for high prices. There are other phone companies making Android devices which look absolutely gorgeous and you would think if people want to go and hold an iPhone and buy in person they might with others... but it appears not.

Obviously a very different area of business but one sees for example that Rolex manages to do well with stores around the world. Likewise Rolls-Royce. Perhaps in any given area in the modern world there will be the bulk of items bought online/via amazon etc and then room for the "top dog" to have retail real estate.
 
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RightMACatU said:
Don't know about this store but for my local store that would simply mean twice the amount of potential people just farting around with the gear 😃
Click to expand...

Farting around with the gear? Ok.....

Twice the amount of people creates a higher influx of a customer base, thus resulting probably drawing in more sales. I’m sure others would agree, but when you see a small retail store and it’s packed full of people, first would probably avoid entering the store . When you have a _larger_ store that allows others to move freely about, I think that has a greater attraction.
 
RightMACatU said:
Don't know about this store but for my local store that would simply mean twice the amount of potential people just farting around with the gear 😃
Click to expand...
or farting in general... the Apple stores here in Vancouver and the ones I've been to in Toronto like Eaton Center always smell like sweat and wet socks :x
 
lamina said:
... have you been to a mall lately?
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Well... I have girls that are 3 & 5 years old, so yeah- they enjoy the kid activities that are a draw, now that nobody in their right mind would have any interest in the garbage consumer experience & prices that a mall offer.
 
Sometimes the articles on here make me laugh. “Apple Store at suburban mall in Canada doubles in size.” 🤨 But, the fact that something that appears less newsworthy than a fart (to borrow from above) is covered on the front page of a big tech news website says *something*.

I read the article that was linked to in the WP... and I, like the rest apparently, didn’t understand the sarcasm hidden in that post about other big brands not being able to pull off retail stores. Apple has been fairly alone in achieving retail success via tech, and does so with the highest profit/sq. ft. in the entire retail sector (according to the WP).

What strikes me as interesting is that there are many, many high value brands that offer hands-on luxury products at very high margins—yet even with Apple’s 500+ examples of how to make this type of retail work around the world, only a few other companies (in different industries) can pull it off.

Correct me if I’m wrong, but traditional economic theories essentially stat that what Apple is doing shouldn’t be possible on the scale that they’re doing it at. A hedge fund, for example, can be incredibly, outrageously profitable, but only if its market cap is relatively small. The best example being perhaps the Medallion fund—“which has averaged a 71.8% annual return, before fees, from 1994 through mid-2014” but whose market cap is around $250MM IIRC. (The quote was taken from their Wikipedia page.)

Apple, however, being the most valuable publicly traded company in the world (that operates according to free-ish market principles), kind, sorta shouldn’t be able to do what they’re doing in retail right now. But, that’s what’s cool about it I guess.
 
FairlyKors said:
Sometimes the articles on here make me laugh. “Apple Store at suburban mall in Canada doubles in size.” 🤨 But, the fact that something that appears less newsworthy than a fart (to borrow from above) is covered on the front page of a big tech news website says *something*.
Click to expand...
Toronto is the fourth largest city in North America, ahead of Chicago, and until last week had one reasonable Apple store and two completely insufficient ones, so it's pretty arrogant to say it's less newsworthy than a fart, especially since we also get articles whenever a store is upgraded in other major cities around the world.
 
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