So I've not been into a brick-and-mortar Apple Store in over a year-and-half. I had to run an errand near a bougie mall in Denver, with no intent in stopping by said bougie mall. At all. Personally, I find the minimum $2 parking fee - which increases the longer your in the mall - annoying. Paying to go to a mall is just dumb. Clearly, they're looking to A) filter their patrons while B) profiting. F that. Also, the parking garage is not tall enough for a VW Atlas + Thule topper, to navigate. In Denver, that seems SUCH a miss. All of this is to say, with this level of annoyance for that mall - the new storefront is so stunning, I pushed all of those annoyances aside, paid their stupid fee, parked in a much more inconvenient spot, and walked to the mall, simply to go stand in that new space. And I have to say, it was worth it. What a retail architectural marvel!
The photo on Apple's site, https://www.apple.com/retail/cherrycreek, is the massive floor-to-ceiling glass wall that opens to the road passing the mall. That is the back of the store. As seen in that photo: behind the wall housing the iPhone signage, is a gorgeous meeting space and behind that is the main store. The fit & finish is next level in retail. Literally makes every other retailer's boxes seem dark, depressing, dated. Their use of materials is unsurprisingly so well considered. Leveraging iPads and iPhones for signage on the walls of their Apple TV, Music, and other displays/kiosks was such a nice touch. The whole space - with its amazingly high clearance - offers such an easy, clean, optimistic shopping experience with perfect flow. I think my blood pressure dropped 10 points just being in that space. I have 10 and 7-year-old kids and they were blown away. My oldest is very interested in architecture, creating spaces, and he was beside himself saying it was his "favorite building in Denver."
Anyway, kudos to their retail design team. For anyone in Denver who appreciates retail architecture or even architecture in general, I recommend popping in. Just make sure you're topper is not on your SUV.
The photo on Apple's site, https://www.apple.com/retail/cherrycreek, is the massive floor-to-ceiling glass wall that opens to the road passing the mall. That is the back of the store. As seen in that photo: behind the wall housing the iPhone signage, is a gorgeous meeting space and behind that is the main store. The fit & finish is next level in retail. Literally makes every other retailer's boxes seem dark, depressing, dated. Their use of materials is unsurprisingly so well considered. Leveraging iPads and iPhones for signage on the walls of their Apple TV, Music, and other displays/kiosks was such a nice touch. The whole space - with its amazingly high clearance - offers such an easy, clean, optimistic shopping experience with perfect flow. I think my blood pressure dropped 10 points just being in that space. I have 10 and 7-year-old kids and they were blown away. My oldest is very interested in architecture, creating spaces, and he was beside himself saying it was his "favorite building in Denver."
Anyway, kudos to their retail design team. For anyone in Denver who appreciates retail architecture or even architecture in general, I recommend popping in. Just make sure you're topper is not on your SUV.
