Upcoming Apple Store in Chicago Features MacBook Roof Design

[MacRumors]

Apple is building a new flagship retail location in Chicago, which features glass walls and a thin, carbon fiber roof. Photos of the store's roof were shared today by Chicago news site DNAinfo, and as it turns out, Apple has added a white Apple logo that wasn't in the original plans, making the top of the structure look a lot like an Apple notebook.

The roof is made from a material that resembles the silver aluminum of the MacBook and MacBook Pro, with rounded edges and the same rectangular shape. When complete, it will sit atop all-glass walls, making for a unique floating MacBook-style design that's not quite like any other Apple Store.

The new store, which is located near the historic Michigan Avenue Bridge alongside the Chicago River, has been designed by longtime Apple partner Foster+Partners in homage of architect Frank Lloyd Wright's Prairie Style homes in Chicago.

Image via DNAinfo​

Based on plans from 2015, the building spans 20,000 square feet and replaces a vacant food court. It features two floors, with a flight of stairs that go from street level to a walkway next to the north bank of the river.

There is no word yet on when the new store will be opening, but construction is nearing completion.

Article Link: Upcoming Apple Store in Chicago Features MacBook Roof Design

 

[Prof.]

480p? Was the video shot with a potato?

 

[ArtOfWarfare]

Looks like a giant MacBook Air to me.

 

[Gasu E.]

Terrible decision for a roof. MacBooks are prone to water damage.

 

[doboy]

I guess Mac's not dead

 

[WestonHarvey1]

Kind of whimsical for the bauhaus obsessed Apple.

 

[A MacBook lover]

Just walked by here. There is literally another just up the street. Wonder if it’s going to replace that.

That’s going to be one beautiful view from those windows!

 

[foobarbaz]

Next year the store will be half as high, close after 4 hours and have only one door.

SCNR

 

[chr1s60]

I think it's safe to say that Apple has taken the whole "bigger is better"thing to an extreme level.

 

[fenderbass146]

Just walked by here. There is literally another just up the street. Wonder if it’s going to replace that.

That’s going to be one beautiful view from those windows!

It is replacing it.

 

[CarpalMac]

Be pretty cool if the Apple logo lit upwards like the Luxor Beam in Vegas.

 

[djeeyore25]

A Touch Bar that big would be awesome!

 

[barnesy99]

Does it have a headphone jack?

 

[Oh-es-Ten]

Commitment to the Mac - like it!

 

[anonymous161]

This looks... temporary. They are just placing the material there, like a tarp or some sort of vinyl. I wouldn't think this would be the way you would put a permanent logo on the roof.

 

[mr.bee]

Yeah it’s a white Apple logo, not a silver like in the new MacBooks

 

[madKIR]

#tacky

 

[tazinlwfl]

When people are skimming through the air in their flying cars, everyone will remember when Apple made the first advertising for aeronautical automobiles.

 

[justperry]

Hm, not a fan of this.

 

[Icaras]

Would have been better to make the building into the shape of an Airport Extreme.

 

[Kaibelf]

Just walked by here. There is literally another just up the street. Wonder if it’s going to replace that.

That’s going to be one beautiful view from those windows!

From what I understand they are giving up the other one on Michigan Ave as this one has much more square footage, and this will be replacing it altogether.

 

[bobenhaus]

Waste of time and money. I like Apple's store designs but this is going too far.

 

[576316]

Haha this is completely absurd. I wonder if this wasn't originally planned and one guy said, "You know...the roof kind of looks like..." and Tim said, "Say no more fam."

 

[robinp]

#tacky

Yeah, my immediate response was 'tacky beyond belief'. I expect better of Apple and fosters.

 

[69Mustang]

Be pretty cool if the Apple logo lit upwards like the Luxor Beam in Vegas.

10/10 would be shot out within a week.