Apple Store UK - iMac "New Price"?

[t22design]

Sorry if this already been answered, but why is the UK Apple Store showing a "New Price" logo on iMacs?

They appear to be the same price as when they were launched.

 

[nick9191]

The top end model is a few hundred cheaper.

 

[PenGwyn]

Sorry if this already been answered, but why is the UK Apple Store showing a "New Price" logo on iMacs?

They appear to be the same price as when they were launched.

The price of the new Imac 24" 3.06GHz was £1,423 it's now gone down by a huge amount to £1,389.

 

[phatspider]

Plus apparently HDD and Ram prices have dropped

They have the same flash on the Mini - bit cheeky in my opinion and not sure the ASA would like it!

 

[willcodejavafor]

The price of the new Imac 24" 3.06GHz was £1,423 it's now gone down by a huge amount to £1,389.

That is what I paid for mine on the day they were released. They tried to charge me £1,423 but since the apple online store said £1,389 I got it for that anyway.