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Apple Teaming Up With Real Madrid in Two Ways

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Apr 12, 2001
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Apple is teaming up with the iconic Spanish soccer team Real Madrid on two projects that promise to provide an ultimate viewing experience for fans.

Apple-Teaming-Up-With-Real-Madrid-Feature.jpg

First, Apple will be releasing a new documentary about Real Madrid on the Vision Pro next year, according to GQ España. The documentary will be in the Apple Immersive format, meaning it will be a 180-degree 8K recording with Spatial Audio.

The documentary was filmed with more than 30 specialized Blackmagic cameras designed to capture 3D depth, during the Champions League match between Real Madrid and Juventus in October. It will provide a behind-the-scenes view of the match, and it captures the atmosphere of Real Madrid's iconic Bernabéu stadium.

There is already a "Real Madrid: Until The End" documentary available on the Apple TV streaming service, but it was not shot in the Apple Immersive format.

Apple is also working on a second, bigger project that Real Madrid president Florentino Pérez refers to as "Infinite Bernabéu."

With Apple's technology, Pérez told GQ España that "it will be like opening the stadium doors to the entire planet, without limits, without barriers, and with a level of technology that will mark a turning point in the world of sports."

Perhaps this means that at least some Real Madrid matches will be live streamed in the Apple Immersive format on the Vision Pro, like select Los Angeles Lakers games will be this season. However, the specific plans remain to be seen.

In related news, Apple celebrated 40 years of operating in Spain by hosting a live performance at its Puerta del Sol store in Madrid.

Apple-Puerta-Del-Sol.jpg

The event was captured with iPhone 17 Pro cameras.

"There's no better way to celebrate Apple's 40 years in Spain than by highlighting the incredible creativity and talent that make this country so special," said Apple CEO Tim Cook.

More details about the celebration can be found in Apple's press release.

Thanks, Carlos Sevilla!

Article Link: Apple Teaming Up With Real Madrid in Two Ways
 
Article Link
https://www.macrumors.com/2025/11/20/real-madrid-apple-immersive-vision-pro/
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MacRumors said:


Apple is teaming up with the iconic Spanish soccer team Real Madrid on two projects that promise to provide an ultimate viewing experience for fans.

Apple-Teaming-Up-With-Real-Madrid-Feature.jpg

First, Apple will be releasing a new documentary about Real Madrid on the Vision Pro next year, according to GQ España. The documentary will be in the Apple Immersive format, meaning it will be a 180-degree 8K recording with Spatial Audio.

The documentary was filmed with more than 30 specialized Blackmagic cameras designed to capture 3D depth, during the Champions League match between Real Madrid and Juventus in October. It will provide a behind-the-scenes view of the match, and it captures the atmosphere of Real Madrid's iconic Bernabéu stadium.

There is already a "Real Madrid: Until The End" documentary available on the Apple TV streaming service, but it was not shot in the Apple Immersive format.

Apple is also working on a second, bigger project that Real Madrid president Florentino Pérez refers to as "Infinite Bernabéu."

With this technology, Pérez told GQ España that "it will be like opening the stadium doors to the entire planet, without limits, without barriers, and with a level of technology that will mark a turning point in the world of sports."

Perhaps this means that at least some Real Madrid matches will be live streamed in the Apple Immersive format on the Vision Pro, like select Los Angeles Lakers games will be this season. However, the specific plans remain to be seen.

In related news, Apple celebrated 40 years of operating in Spain by hosting a live performance at its Puerta del Sol store in Madrid.

Apple-Puerta-Del-Sol.jpg

The event was captured with iPhone 17 Pro cameras.

"There's no better way to celebrate Apple's 40 years in Spain than by highlighting the incredible creativity and talent that make this country so special," said Apple CEO Tim Cook.

More details about the celebration can be found in Apple's press release.

Thanks, Carlos Sevilla!

Article Link: Apple Teaming Up With Real Madrid in Two Ways
Click to expand...
Damn it.. They should've went with Man City.. I'm sure Abu Dhabi would've paid a bazillion more.
 
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Reactions: klowy79
So what this means is that Real Madrid will get even more attention and thus making more money... I suppose on the one hand that is good but don't see how that brings more competition on a national level... would be the same if say Manchester City would be featured in the Premier League, just look what big oil did there
 
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Reactions: _Mitchan1999
More immersive content is good. However not sure how many will be using this or even have access to this. Don't think there are many Vision Pro owners. Availability of Vision Pro should also expand.
 
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Reactions: crisneat and mganu
Great update, shame they didn't have a Premier League announcement also. Slowly slowly....when they crack the soccer market alone the Apple Vision Pro will find its audience willing to pay. Add onto that the world of music and everyone will be wearing these devices....
 
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Reactions: SpanishAppleNerd
Jeeve Stubbs said:
It has absolutely nothing to do with the minimum wage. In the US and for the same worked hours, the minimum is even less than that. The Vision Pro targets well-off consumers, not minimum wagers.
Click to expand...
Probably I used the bad terminology, what I meant is that with that price point, specially with the EU surcharge, it's really a high bar even for well-off costumers. I don't think that makes sense commercially, specially when is not selling well globally.
 
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bigchrisfgb said:
Apple will do similar with other clubs if they are wanting into the football and sport market.
Click to expand...
It will probably target very specific teams. I'm thinking, maybe
Arsenal
Chelsea
Liverpool
Man City
Man U
Tottenham
AC Milan
Inter Milan
Juventus (I'm surprised they didn't start here)
Atletico
Barcelona
Bayern Munich (Disclaimer, I'm a fan.)
PSG

That list is just a guess, of course. Maybe PSG and Bayern will decline if it's not offered to other clubs.

🤣
 
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