Apple to Donate Towards Relief Efforts in Spain Following Flash Floods

[MacRumors]

Apple CEO Tim Cook today said his company will be making a donation of an unspecified amount towards relief efforts on the ground in Valencia, Spain, following deadly flash floods in the region caused by torrential rainfall on Tuesday.

"We're thinking of all those impacted by the devastating flash floods in the region of Valencia, Spain," said Cook, in a social media post. "Apple will be making a donation to help with relief efforts on the ground."

Apple has donated to the Red Cross for relief efforts on many occasions.

Over the past five weeks, Apple similarly pledged to donate towards relief efforts in the U.S. following Hurricanes Helene and Milton.

Article Link: Apple to Donate Towards Relief Efforts in Spain Following Flash Floods

 

[1BadManVan]

Pretty tragic what happened to the people there. Hopefully a sizeable amount to make a difference in rebuilding their lives a bit

 

[SRQrws]

For all the negative comments about "Apple greed" on this forum, Apple is certainly more generous than most corporations when it comes to helping out throughout the world. I know Apple donated after hurricanes Helene and Milton devastated the Sarasota area where I live. Tim Cook is also quite the philanthropist himself as can be verified on public giving sites. I can think of a couple of prominent billionaires who could take a lesson from Apple and Cook.

 

[orbital~debris]

Love this, and it's great that Earth has  on its side.

 

[Manzanito]

Classy move. Thanks, apple.

 

[System603]

How much did they donate to North Carolina where over 250 people died and the damage is in the 60 billion range?

Unfortunately an undisclosed amount. For reference: Sandy (2012) was $2.5 million, Harvey and Irma (2017) over $10 million so we could expect same or higher. Why?

Apple to Donate Towards Hurricane Helene Relief Efforts, Tim Cook Says

In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount to Hurricane Helene relief...

www.macrumors.com

Apple to Donate Towards Hurricane Milton Relief Efforts

In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount to Hurricane Milton relief...

www.macrumors.com

 

[chanquete69]

Spanish here. I am very impressed with these news, it is incredible that a US company like Apple helps us to deal with this catastrophic situation that has heavily devastated one of our cities. Thank you very much for this, Apple!

 

[bobbie424242]

This was brought to you by "Tim Cook as a mourning service Pro+"

 

[I7guy]

How much did they donate to North Carolina where over 250 people died and the damage is in the 60 billion range?

I don’t know personally. Were you asking or attempting to criticize apple in the format of a negative question?

But even if apple gives $1 its $1 more than many.

 

[grantishere]

For all the negative comments about "Apple greed" on this forum, Apple is certainly more generous than most corporations when it comes to helping out throughout the world. I know Apple donated after hurricanes Helene and Milton devastated the Sarasota area where I live. Tim Cook is also quite the philanthropist himself as can be verified on public giving sites. I can think of a couple of prominent billionaires who could take a lesson from Apple and Cook.

Just remember part of their motivation is tax write offs.

 

[SRQrws]

Just remember part of their motivation is tax write offs.

As well it could be the motivation of other corporations and individuals who don't donate. What's their excuse?

 

[NightFox]

Just remember part of their motivation is tax write offs.

And? I'm guessing the people who will benefit from this Really. Don't. Care. what Apple's motivation is.

 

[HQuest]

Being a tax write off for Apple doesn’t change the fact they are doing far better than the average social justice warrior of the interweb that does jack than piss over others accomplishments.

 

[Truben]

I'm located in Barcelona, at 351 kms away from Valencia, and I can tell you that my impression during the last week was that I was living immersed in that Leonardo DiCaprio's movie, Don't Look Up. I really mean it.

For a week, the meteorologists were sending alerts about a Mesoscale Convective System due to a "cold drop" coming from Ireland in the hot Mediterranean, where the seawater was hotter than ever.

What was the media really focused on? In the saucy sex scandal of some politician, the digital lynching via Instagram, and questioning the veracity of the victims, like a witch hunt from the times of the Spanish Inquisition.

Meanwhile, the local authorities said that everything was OK and people should go to work like on a normal day. Until the night came, while people were watching Netflix and tweeting about that sex scandal, and in two hours, that MCS left almost 500 litres per square meter in Chiva.

Yep, 449,2 litres per square meter in Chiva. Not a meteor like Don't Look Up, but Noah was needed.

 

[Jumpthesnark]

Just remember part of their motivation is tax write offs.

People who receive aid after a tragedy aren't thinking about motivation, they're concerned with mourning their losses and rebuilding their lives.

Tax writeoffs for corporations and individuals were written into the tax code as a way to encourage charitable giving.

People complaining about those who are helping those in dire need are really looking for something to complain about, and it's not a good look.

 

[Vol Braakzakje]

I’ve lived in Valencia for the last 2 years and was there when Apple recorded their iPhone 15 commercial. Great to see them help the community a little. Spain is a very poor country, and need every bit of help they can get.

 

[Anaxarxes]

Just remember part of their motivation is tax write offs.

Donation is diversion of tax dollars to a specific cause. So, what's your point?

 

[lleial]

I live in Valencia, we're grateful for any help we can get. Thanks Apple!

 

[63W]

For all the negative comments about "Apple greed" on this forum, Apple is certainly more generous than most corporations when it comes to helping out throughout the world. I know Apple donated after hurricanes Helene and Milton devastated the Sarasota area where I live. Tim Cook is also quite the philanthropist himself as can be verified on public giving sites. I can think of a couple of prominent billionaires who could take a lesson from Apple and Cook.

Lets be honest here, donations are great for tax right off. At the end of the day Apple doesn't lose anything.

 

[SRQrws]

Lets be honest here, donations are great for tax right off. At the end of the day Apple doesn't lose anything.

Uh, no. The only way your logic works is if the effective corporate tax rate is 100%, which clearly it is not. The tax write off benefit of a given donation is equal to the amount of the donation times the effective incremental rate. It is definitely not a wash.

 

[MrkJensen]

and Twitter will of course not follow.

 

[svish]

Glad to see that Apple is donating for relief efforts.

 

[solarmon]

I'm located in Barcelona, at 351 kms away from Valencia, and I can tell you that my impression during the last week was that I was living immersed in that Leonardo DiCaprio's movie, Don't Look Up. I really mean it.

For a week, the meteorologists were sending alerts about a Mesoscale Convective System due to a "cold drop" coming from Ireland in the hot Mediterranean, where the seawater was hotter than ever.

What was the media really focused on? In the saucy sex scandal of some politician, the digital lynching via Instagram, and questioning the veracity of the victims, like a witch hunt from the times of the Spanish Inquisition.

Meanwhile, the local authorities said that everything was OK and people should go to work like on a normal day. Until the night came, while people were watching Netflix and tweeting about that sex scandal, and in two hours, that MCS left almost 500 litres per square meter in Chiva.

Yep, 449,2 litres per square meter in Chiva. Not a meteor like Don't Look Up, but Noah was needed.

Yes! We are near Málaga and the rains here were phenomenal, but still nothing like those in Valencia. Thank you, Tim Cook and Apple.

 

[Mother Nature]

I’ve lived in Valencia for the last 2 years and was there when Apple recorded their iPhone 15 commercial. Great to see them help the community a little. Spain is a very poor country, and need every bit of help they can get.

Spain... a "very poor" country? lol
Join the comedy club girl, your jokes are top notch. 🤣🤣

 

[63W]

Uh, no. The only way your logic works is if the effective corporate tax rate is 100%, which clearly it is not. The tax write off benefit of a given donation is equal to the amount of the donation times the effective incremental rate. It is definitely not a wash.

With that logic, someone didn't read the tax code. 😂