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Apple this week revealed its annual New Year Sale in Japan, offering Apple Gift Cards worth up to ¥38,000 alongside a free limited-edition AirTag for qualifying iPhone purchases.

apple-japan-nye-airtag.jpeg

The AirTag features a special engraving of a Daruma, a traditional Japanese talisman commonly associated with perseverance, good fortune, and the achievement of goals. The AirTag offer is limited to 65,000 units in total and will be distributed on a first-come, first-served basis.



Customers can receive gift cards worth up to ¥12,000 for eligible iPhone purchases, up to ¥38,000 for Mac purchases, and up to ¥15,000 for iPad purchases. Apple Watch purchases qualify for gift cards worth up to ¥8,000, while AirPods purchases are eligible for gift cards valued at up to ¥12,000.

The promotion will run from January 2 through January 5 and is available through Apple retail stores and the Apple Online Store in Japan. The New Year Sale has become a recurring annual event for Apple in Japan, where holiday retail traditions differ from those in the United States and Europe.

Article Link: Apple to Give Away Free Limited-Edition AirTag in Japan
 
Japan always gets the goodies.

Meanwhile, we don't even a cheap power cube. I'm not asking for the newest, GaN brick. Just a basic one for emergencies.
 
So basically Apple is trying to get rid of their AirTag surplus before the next gen releases.
Seems like it.

But maybe Apple's also trialling a "limited-edition" AirTag so they can keep selling us the same AirTag over and over? Just like selling us the same watch straps over and over by changing the color. No tech innovation required.

People went nuts over "pet rocks" in the 70's - and they were functionally useless!
 
Japan always gets the goodies.

Meanwhile, we don't even a cheap power cube. I'm not asking for the newest, GaN brick. Just a basic one for emergencies.
What’s this cheap cube thing you’re talking about?
Seems like it.

But maybe Apple's also trialling a "limited-edition" AirTag so they can keep selling us the same AirTag over and over? Just like selling us the same watch straps over and over by changing the color. No tech innovation required.

People went nuts over "pet rocks" in the 70's - and they were functionally useless!

Apples future roadmap leaked a few weeks ago where a new 2nd gen AirTag will be released in 2026. They’re definitely trying to get rid of their 1st Gen AirTag surplus.
 
Seems like it.

But maybe Apple's also trialling a "limited-edition" AirTag so they can keep selling us the same AirTag over and over? Just like selling us the same watch straps over and over by changing the color. No tech innovation required.

People went nuts over "pet rocks" in the 70's - and they were functionally useless!
Apple has been doing these limited AirTags since at least 2022 so it's neither getting rid of stock before an update, nor is it trialling anything.
 
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