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Apple to Open Apple Store at Yale University?

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Apr 12, 2001
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Photo from New Haven Independent
New Haven Independent and Yale Daily News are reporting that Apple may be opening an Apple retail store in New Haven. The prospective space is shared by Yale's Bookstore which has recently downsized.
Yale and New Haven’s efforts to lure the electronics giant to the city started in 2008, when they co-hosted an Apple-themed party as an open invitation to the company. Yale Bookstore managers have strongly suggested that Apple will open shop in the vacant space, according to two employees who asked to remain anonymous because they are not authorized to speak to the press.
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Apple is said to be only one of the possible tenants and no lease has been signed, but Apple representatives have been spotted touring the location just this past month.

Article Link: Apple to Open Apple Store at Yale University?
 
Article Link
https://www.macrumors.com/2011/02/17/apple-to-open-apple-store-at-yale-university/
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How about opening stores in WalMart? Worked well for McDonalds.
 
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Grimace said:
It's about time! 2/3 of the students are using Macs and driving to Hartford is such a chore!
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Seriously! The least they could do is throw one in the CT Post mall. God knows the place is packed all the time. This addition is very welcome.
 
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It's ironic that Apple could take over a space previously occupied by a bookshop.
 
Keipron said:
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It's ironic that Apple could take over a space previously occupied by a bookshop.
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How so? I'm not trying to be rude; I'm just trying to understand.
 
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mbrannon47 said:
Keipron said:
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It's ironic that Apple could take over a space previously occupied by a bookshop.
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How so? I'm not trying to be rude; I'm just trying to understand.
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Bookstores are going bust in America and here in Australia and Apple sells digital books.
 
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Keipron said:
It's ironic that Apple could take over a space previously occupied by a bookshop.
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It was not occupied by a book store. The book store is still there using the same half of the property it always has. The side that is available sold Yale merchandise - clothing and other branded items.
 
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That's good...I've always been kind of surprised they didn't already have a store in the New Haven area.
 
jouster said:
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It was not occupied by a book store. The book store is still there using the same half of the property it always has. The side that is available sold Yale merchandise - clothing and other branded items.
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Touchy subject? Did you work on that "side" and get downsized?

I'm sure many, if not all, college bookstores sell that SWAG. That is still part of the bookstore. The bookstore decided to eliminate that part and reduced its location size. Hence, "recently downsized."
 
Keipron said:
It's ironic that Apple could take over a space previously occupied by a bookshop.
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There were no books in this part of the shop. The Yale Bookstore (operated by Barnes & Noble) has all of the books next door in a much bigger space. This was just for t-shirts, mugs, keychains and other stuff. The rent for both sides is known to be very very high, and it probably wasn't as profitable (especially since the book side has multiple floors and excess space).
 
snebes said:
Touchy subject? Did you work on that "side" and get downsized?
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No. My only connection to them is as a customer.

snebes said:
I'm sure many, if not all, college bookstores sell that SWAG. That is still part of the bookstore. The bookstore decided to eliminate that part and reduced its location size. Hence, "recently downsized."
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The original comment was trying to make a connection between losing a venue that sold physical books to a company that sells virtual books. This is incorrect, which I felt was worth pointing out. The book store is still there.
 
Full of Win said:
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How about opening stores in WalMart? Worked well for McDonalds.
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Trash food goes well with trash clothing for all the white trash who shop there. Apple is not such a great fit for that crowd.
 
It's almost a natural expansion for Apple to look at store on University campuses, especially the top tier schools and also the largest universities. Set it up so the public can also get to it with ease and it has a good future.

The other potential I see is Apple looking at "Holiday Stores", in empty stores at good locations. Open after the new iPod announcements and carry on through Christmas. Apple has the inventory management to make it work and would have minimal markdowns (open box sales) as their inventory can be moved to normal stores after the holidays.
 
MacRumors said:
Apple is said to be only one of the possible tenants and no lease has been signed, but Apple representatives have been spotted touring the location just this past month.

Article Link: Apple to Open Apple Store at Yale University?
Click to expand...


Apple representatives are easy to identify because they're required to wear a black mock turtle neck shirt. Nobody else would be able to wear such a shirt as Mr. Jobs has purchased them all.
 
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