Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
69,086
40,119


Apple today announced that its second retail store in the German city of Cologne will open later this month. The address of the brick-and-mortar store is Schildergasse 1-9, which sits on one of the busiest shopping streets in Europe. Doors open on March 25.

Screen-Shot-1-800x515.jpg

The announcement confirms long-held rumors that Apple has been planning a second store in the city. Evidence surfaced in January that it was putting the finishing touches to a store at the sought-after retail location, which was previously occupied by European clothing brand Pohland. Local blog Apfelpage reports that Apple is already in the process of transferring some of its Rhein Center store staff to the new location.

Schildergasse-800x1018.jpg

The street of Schildergasse has a Roman history and derives its name from schild, (meaning shield), because artists who lived there in the Middle Ages were known for their paintings of coats of arms. Every hour, some 13,000 people pass through the street, which spans 500 meters from Hohe Straße on the Eastern End to Neumarkt on the Western End.

Article Link: Apple to Open New Schildergasse Retail Store in Cologne, Germany, on March 25
 
Last edited:
  • Like
Reactions: orbital~debris
Should do well, as the only reason to be on Schildergasse and Hohe Straße is to shop.

BTW: At the end of Hohe Straße East in walking distance is the Cologne cathedral, landmark of the city.
It has the famous shrine of the three kings/wisemen.

Cologne has a wealth of historic treasures to visit if that is your thing besides the Apple Store.
 
When I glanced at this and saw the word "cologne" I thought to myself, "oh no, Tim Cook's Apple is now making men's perfume??" Then I actually read the headline and was relieved. The sad thing is, I wouldn't be surprised if they actually released a line of perfume and cologne. Apple is doing such bizarre things these days anyways... :(
 
When I glanced at this and saw the word "cologne" I thought to myself, "oh no, Tim Cook's Apple is now making men's perfume??" Then I actually read the headline and was relieved. The sad thing is, I wouldn't be surprised if they actually released a line of perfume and cologne. Apple is doing such bizarre things these days anyways... :(
??? Name one.
 
When I glanced at this and saw the word "cologne" I thought to myself, "oh no, Tim Cook's Apple is now making men's perfume??" Then I actually read the headline and was relieved. The sad thing is, I wouldn't be surprised if they actually released a line of perfume and cologne. Apple is doing such bizarre things these days anyways... :(
Planet of the Apps is pretty damn bizarre to me.
I'd say releasing $17,000 watches with a 3-5 yr useful lifespan was, if not bizarre, definitely also unexpected.
 
  • Like
Reactions: exexs and simonmet
I just moved there, great news! Some apple fans going for the openning?

Don't think it's a big deal, unless they give out some freebees to attract fans.
General nosiness of people will keep the store busy for a few weeks.

Will check it out when I visit my parents in Cologne end of November.
 
Geez at this rate there will be more apple stores in the wild than 2013 mac pros :p

Store openings are fun though , still got my apple tshirt from the white city store opening
 
Still have mine boxed from Regent St and Brent X. Since they only handed out tent sized ones I never bothered opening mine.
 
wonder what roman store was at that same street corner some 2000 years ago. would have been fun to step into a time machine and find out there was a fruit store and the owner was selling apples! :)
 
  • Like
Reactions: verpeiler
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.