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Apple to Open 'Pop Up' Temporary Store at SXSW for iPad 2 Launch

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Apr 12, 2001
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Statesman reports that Apple will be opening a "pop up" store at the South by Southwest (SXSW) conference in Austin, Texas this Friday. Wilemon said the deal for Apple's popup, or temporary, store came together quickly. He said an Apple real estate representative notified him Monday that the company had settled on Sixth and Congress for the location. "They came in town on Monday, did a quick tour, found a spot, and they're in there working and will open by Friday," Wilemon said. "We would have loved to have had them" in the Second Street District. "They're just a great draw."The store will be timed alongside both the start of the SXSW conference as well as the iPad 2 launch. SXSW conference covers film, music and interactive media.



Article Link: Apple to Open 'Pop Up' Temporary Store at SXSW for iPad 2 Launch
 
Article Link
https://www.macrumors.com/2011/03/10/apple-to-open-pop-up-temporary-store-at-sxsw-for-ipad-2-launch/
Interesting move. Seems to be a good idea.

I can picture the next move being Apple Store buses/RVs that drive around to events like Sony/PlayStation does.

Maybe they can set up next to the Microsoft table.
 
Not only will they sell massive amounts of iPads that weekend... the mere fact that we are talking about this is another brilliant move!
 
Brilliance. They're gonna move a ton of product.

Note: The customers who buy the 3G iPad may not be too thrilled given AT&Ts shoddy track record at SXSW in the past. And I wouldn't be too sure that those who spring for the Verizon model will be much better off. It's just a clusterf**k of people.
 
movieboy23 said:
Note: The customers who buy the 3G iPad may not be too thrilled given AT&Ts shoddy track record at SXSW in the past. And I wouldn't be too sure that those who spring for the Verizon model will be much better off. It's just a clusterf**k of people.
Click to expand...

AT&T is putting up portable towers again at SXSW this year. :)
 
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Yay for people that are going to be there. Wish I was going to be closer...I'd drop on by.
 
Awesome.
I've long mulled over the notion of "instant retail stores", able to move in/out on short notice. The one missing piece from the concept was short duration coupled to an event.
 
Great idea, I'm sure a lot of people attending the show won't want to miss out on getting the iPad 2 - and the new Garage Band to boot.
 
movieboy23 said:
Note: The customers who buy the 3G iPad may not be too thrilled given AT&Ts shoddy track record at SXSW in the past. And I wouldn't be too sure that those who spring for the Verizon model will be much better off. It's just a clusterf**k of people.
Click to expand...

AT&T should be fine this year. My iPhone worked fine downtown during SxSW last year, seems the temporary and permanent changes avoided the disaster that was 2009 (that I was thankfully out of town for).
 
Wait, Austin hipsters and an Apple store at the largest music event of the year (for Austin at least)? Nah that idea's DOA lol:p I'll definitely check this store out next week!
 
Lots of boxes

I saw at least two large FedEx trucks being unloaded at the Scarborough building. Hundreds of what looked like iPad shipping boxes were among the contents of the trucks. Maybe this is why shipping dates for the iPad 2 are delayed - Apple's hoping to sell direct right here in Austin.

Not sure what time the pop-up store is supposed to open, but I'll certainly be dropping by when it does.
 
Pop-up store is open

Spideytex10 said:
Has anyone checked it out? Is it open yet?
Click to expand...

It's open. Must have been at 5 pm when the iPad 2 was officially on sale. There was a crowd at the corner where the store is and long lines around the block in both directions. People were walking out and proudly displaying their brand new iPad 2's and Smart Covers. Local media was there, as well as bloggers.
 
macdaveaustin said:
It's open. Must have been at 5 pm when the iPad 2 was officially on sale. There was a crowd at the corner where the store is and long lines around the block in both directions. People were walking out and proudly displaying their brand new iPad 2's and Smart Covers. Local media was there, as well as bloggers.
Click to expand...

yeah...the line is stretching around the block for the ipad2
the timing is right, this weekend is the interactive part of sxsw
it's on the southwest corner of 6th and congress for anyone looking for it...but it's hard to miss because of the lines...lol
i didn't even think about trying to get a peek inside
 
iPads everywhere!

Drove through Austin while on vacation and decided to stop by an see the store. Wow, in and out in less than seven minutes, counting the time in line at the door! They had iPads stacked everywhere. We walked out with both a black and a white 64 GB/wifi. If you're in the area, or not, and want an iPad this is the place to go. 6th Street and the crowds in the area were amazing.
 
Just got back from the pop-up store had all wi-fi models, lots of stock. Under an hour wait time in line.
 
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