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Web.... Apple Style

Apple does ALL there web codecs in the Standard HTML, CSS, & JAVASCRIPT free hand, (meaning no WYSIWYG formats) ...

As you see the source code in the trailers in your link...
<!-- Trailer Scripts -->
<script src="http://trailers.apple.com/trailers/global/scripts/bootstrapper.js" type="text/javascript" charset="utf-8"></script>
<script type="text/javascript">
// Bootstrap includes based on device/browser
AC.bootstrap = new AC.bootstrapper();

// Define dropdownTimer in global space
var dropdownTimer = null;
var hasScrollbar = false;
</script>
<script src="http://trailers.apple.com/trailers/global/scripts/share.js" type="text/javascript" charset="utf-8"></script>
<script src="http://trailers.apple.com/trailers/global/scripts/sendtoafriend.js" type="text/javascript" charset="utf-8"></script>
<script src="http://trailers.apple.com/trailers/global/scripts/videochooser.js" type="text/javascript" charset="utf-8"></script>
<script src="http://trailers.apple.com/trailers/global/scripts/nestedtrigger.js" type="text/javascript" charset="utf-8"></script>
<script src="http://trailers.apple.com/trailers/global/scripts/readmore.js" type="text/javascript" charset="utf-8"></script>
<script src="http://trailers.apple.com/trailers/global/scripts/posterpopup.js" type="text/javascript" charset="utf-8"></script>
<script src="http://trailers.apple.com/trailers/global/scripts/dropdown.js" type="text/javascript" charset="utf-8"></script>


......

Apples team of web designers/engineers also hide/mask alot of "cool" effects in their code to make it difficult to copy their style of implementation (take for instance the Mobile Me page with the clouds)....So you to do those things in the trailer, you need to really understand your language (ie:JavaScript, Css) in which you develop in, I think any serious web developer wouldn't need a WYSIWYG format to do these effects. Besides coding free hand is much better and more FREEDOM :)
 
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