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The whole a-la-carte movie rental business seems outdated compared to something like Netflix... Apple should team up with them for the rental side of things, and maintain the opportunity to purchase movies.
 
Its $299 bucks, plus best buy will give you $200 bucks for rentals.

Did you not read that it is Blu-Ray quality Movies (read 1080p).

I am not saying I want to purchase this. I want the apple TV to offer the same thing on it's next revision is all.
 
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