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Just a week ahead of the launch of the fourth-generation Apple TV, Apple has added several new channels to the existing set-top box. As of today, NBC, CBS All Access, and Made to Measure (M2M) are available on the Apple TV.

The new NBC channel is the first time the network has had a channel available on the Apple TV, aside from the dedicated NBC Sports channel. With the NBC channel, customers can watch full episodes of NBC shows on the Apple TV. Cable authentication is required for some features, but all users can watch some NBC content on the channel without needing a subscription.

nbc_apple_tv.jpg

Announced last night, M2M is an Apple TV exclusive channel that focuses on fashion, run by talent agency conglomerate WME/IMG. The channel features short videos, interviews, and mini-documentaries from the fashion world.

m2m_apple_tv.jpg

The new CBS channel, CBS All Access, is designed to provide access to the CBS All Access streaming service. CBS All Access includes more than 7,500 episodes of CBS shows on demand, and it offers new episodes of all CBS shows the day after they air. Some customers whose local CBS affiliates support All Access will also be able to watch CBS shows live on the channel.

cbs_apple_tv.jpg

All three of the new channels are available immediately on the existing Apple TV, and will also be available on the new set-top box that's launching on Monday.

Article Link: Apple TV Gains CBS All Access, NBC, and Made to Measure Channels
 
I'm willing to pay for channels/packages. Unfortunately for them they won't sell them to me, so I'll just sign in with my parent's cable subscription like most people 30 and under who have cut the cord. Don't take my money—see if I care?
 
This is a nice addition, but long over due.

Authenticating the channels could be changed in some way to make it easier and quicker. It is also annoying that the channel has to be re-authenticated so often.

A lot of people support it, but I do not like the idea of a one log-in to authenticate all the channels unless it was optional.
 
:)Awesome, CBS All access is finally on the Apple TV Platform. I'm assuming you won't need to have an existing cable subscription..Ahh Can't wait to start working for CBS interactive next month!
 
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Doubly annoying when it's for channels that are "free" over the air and shouldn't even be considered "cable" channels.

So tired of this "cable provider authentication" crap...

If they want cord cutting to take off they really need to end that requirement. I couldn't even watch the baseball game Sunday night because FS1 wanted a cable provider login.
 
So tired of this "cable provider authentication" crap...

If they want cord cutting to take off they really need to end that requirement. I couldn't even watch the baseball game Sunday night because FS1 wanted a cable provider login.
For NBC, there's always been cord cutter option: Hulu. Best of all, you can get it ad free.
 
<Reads> "As of today, NBC, CBS All Access"

<Gets on phone with Cox>

"Hi, I hate you guys so I'd like to cancel my cable please.."

Cox: "Please hold"

<Finishes reading> "Cable authentication is required for some features"

Cox: "Thank you for holding sir, are you still there?.. Sir?.."
 
So tired of this "cable provider authentication" crap...

If they want cord cutting to take off they really need to end that requirement. I couldn't even watch the baseball game Sunday night because FS1 wanted a cable provider login.

Soooooo True. Apple diminishes it's "TV" value when it requires a cable subscription. Tim - if I have a set top box from my cable company, I really don't need the ATV. Get Eddy to make a better deal, otherwise you are really undermining the value proposition of the device.
 
Last I heard they play mountains of ads. A bigger audience would make them more money.
Precisely! I always suspected these change-of-heart accommodations by the networks would turn out to be advantageous. But perhaps optimistically I had hoped there'd be some of that edge for the consumer as well. But as usual the networks have taken their time to make sure they get their 'fair' share of the new-found revenue streams.
 
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