I haven't downloaded a lot of apps (yet) but scrolling through a long list of apps is tedious. Why not allow users to create folders like we can on iOS. Or on the "home" screen have a column on the left that lists categories (based on how apps are categorized in the App Store) and when you scroll over a category it shows all the apps (perhaps in alphabetical order) you've downloaded for that category. I'm not sure the feasibility of this but there must be something other than rows and rows of apps?
