Apple Warns Developers About Longer App Review Times During the Holidays

[MacRumors]

Apple today informed developers that App Store review times could increase as the 25th approaches, with Apple recommending that developers start getting their apps and games up to date and ready for the season.

There was a time where Apple would shut down App Store Connect entirely during the week of Christmas and not accept new app or app review submissions at all, but reviews now continue throughout the holiday.

Apple says that it is anticipating a high volume of app submissions, and reviews could take longer to complete between December 20 and December 26. Developers should submit time-sensitive submissions early to ensure they get through review in time.

The busiest season on the App Store is almost here.

Make sure your apps and games are up to date and ready. App Review will continue to accept submissions throughout the holiday season.

Please plan to submit time-sensitive submissions early, as we anticipate high volume and reviews may take longer to complete from December 20-26.

Developers often like to offer sales, promotions, and new content during December as people receive new devices, App Store gift cards, and more during the holiday period.

Article Link: Apple Warns Developers About Longer App Review Times During the Holidays

 

[robertosh]

Noted

 

[coffeemilktea]

There was a time where Apple would shut down App Store Connect entirely during the week of Christmas and not accept new app or app review submissions at all, but reviews now continue throughout the holiday.

I remember trying to push an app update just days before Christmas once... that sure was an important lesson in timing this sort of thing better. 🙃

 

[iFunk]

I worked in the wireless industry for ~21 years. Apple HQ has it good. If I recall correctly, they shut down the last 2 weeks of the year (don't have to take vacation time either) which is awesome. The company I worked for was open normal business hours all those days (except Xmas and New Years days) and it was a pain because Executives would escalate stuff and we had to tell them.... umm our contacts at Apple are off. They were like no way they are all off. We were like umm yeah they are closed! We always thought why not close on our side as well lol.

 

[nnoble]

The number of spurious app 'updates' at this time of the year is irritating.