There is a lot of speculation and discussion about what Apple's strategy will be around updating the Apple Watch.
Will it be the same annual upgrade cycle like the iPad and iPhone, will it be an incremental internal update path like with Macs, or there be no clear update path like Apple TV.....
I have given this quite a bit of thought...... and actually I think the answer is staring us all in the face....... they will follow the typical update path of a Watch manufacturer!
So what does this mean?
- There will be no major annual updates where one model is replaced by another
- Additional versions of watched (new materials, some additional features (e.g. sensors, new straps etc.) will be added incrementally over time with previous models remaining in the range for a while until they are eventually discontinued from sale (maybe after 3-4 years) without a fanfare
- At the same time there may be improvements made to the internals and design (e.g. thinner) - but this will simply expand the range rather than replacing. this is the exact same thing that major watch brands do.
What are the benefits of this?
- Given the AW is not tied to a phone contract, it will help to spread sales across the year with no pre-update reduction in sales
- It will help to establish the AW as a watch as opposed to a piece of technology with a limited shelf life
- It will create a greater sense of style and choice - which Apple has been keen to emphasise
- It will provide over time a more broad pricing model - an AW for everyone!
- It will enable Apple to truly target the Watch market as opposed to the technology market
Just my thoughts - but interestingly the articles today on planned new casings for Q42015/Q1 2016 would also support this approach!