I used to have a Pebble before I sold it when the AW was announced. To me it's more of a utility and am satisfied alone with the notifications features. Everything else is a bonus. After having a connected watch it's hard to go back. To me, I won't be getting the watch cause of gear lust, but primarily as a really useful utility for me. Anyone others in this boat, or just wanting some new gear? Oh and fitness tracking!