Let's stop with the apple watch is thick thing.
It is not thick when compared to mechanical sport watches.
The Apple watch is not a dress watch one wears to a black tie event.
In fact, most of the customers buying this watch will be the kind who rent tuxedos a couple of times in their lives and won't have a need for any dress watch.
The apple watch is 38 or 42mm lug to lug and supposedly only 12.5mm thick, making it comparable in size and thickness to the Rolex Submariner or the Rolex Daytona, two of the most popular watches in the world.
If I may clarify that statement.
the Apple watch is not thick when compared against a mechanical watch that's been designed to be thick.
I could say, that lady I saw shopping for cakes in the UK yesterday is not fat, as I have some photo's of some American's who are fat, and look, she's the same size, so she's not fat.
Well, perhaps they are all fat?
I accept there are watches fatter, most watches are thinner.
Could can draw a line as an average anywhere.
There is no right thickness for a watch. Some people, like myself would love a simple classy classic ultra thin timepiece, others want something large brash and loud to make a macho statement about BIG and STRONG.
I suppose the difference it.
The mechanical watch has been set out to be that large as the company wanted to try and make a large watch.
The Apple watch has to be that large as it technically can't be any smaller and perform the same function.
The truth is, and we dam well know it, so don't deny it as if you deny it you are lying.
If this was a Samsung watch, and the Apple watch was half as thin, and many were expecting something very different.
You would not be ripping into the samsung model saying what a joke it it and look how thick and ugly Samsung have made it, not think and elegant like the Apple watch.
I suppose that's what irritates me the most, defending something simply based upon brand, and if the brand were different your views would switch instantly.
Exactly the same as if it were Samsung phones which were shown to have bent, and the Iphone was top of the charts for strength.
You be ripping into the stupid cheaply poorly made Samsung model and bragging about how better and stronger the iPhone is.
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I think you are confused.
A thin gold case is still solid gold case.
That doesn't mean the inside will be filled with gold.
A watch case always wraps around some innards, like the movement, dial, etc.
But since apple watch has many inner components, the case doesn't have to be as substantial.
In the end this will be a good thing since the gold edition won't cost as much as a normal gold case watch (usually above $20000).
Note:
20K watches would generally not be 20k because there is 20k worth of materials in there. They are priced that way for many other reasons.
I agree, people seem to have a misguided view of what a case has to be.
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So basically you're saying he is biased. Because anyone who might say something good about

Watch must be biased.
Not at all.
I like reviews that are balanced.
You could say the MacBook was good as it's made from Aluminium, and it feels nice to the touch.
However you could also say, whilst this is nice, you have to be away how easy the material is to dent and bend, so whilst it's lovely you do need to take extra care with it.
Showing both plus and minus in your comment.
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Yes. And I've always thought that. But several posters here are convinced elsewise which I don't quite understand. This would be something pretty stupid for Apple to lie about. And considering John Gruber and others have confirmed that the Gold watch is noticeably heavier than the aluminum (and steel) watch it doesn't seem likely that is just a thin gold shell over an aluminum frame. A thin gold shell wouldn't way that much would it?
Depends how thick a shell has to be.
0.5mm
1.0mm
1.5mm
2.0mm
A case is a case.
I put my cloths in a CASE. It's just a thin shell
they could make my case out of gold and say it's a solid gold 18k case.
Still a very thin case, percentage wise.
Oh and as for the heavier comments.
Take a group of people.
Take 2 things.
One aluminium finished, one gold finished.
Tell them one is lightweight and aluminium, tell them the other is gold, so it's heavier.
See how many of them say, oh yes, I can see what you mean, the gold one is heavier, it's much nicer.
When it's just thin gold plate and they weight exactly the same.
I'm not saying that's what happened here, but Visual and being told something fools the brain VERY easily
It's going to be heavier, but of course, they don't want a watch to be HEAVY in the 1st place. We'll all just have to wait for a total strip down so we can do the maths on the scrap metal price of the amount of gold Apple use.
As it won't cost Apple really any more the machine that as any of the other materials.