PSA: Not sure how many of you have heard the Apple Watchcast podcast yet, but for any Apple Watch owner or fan, it should be required listening/subscription.
They just did a series of interviews with Ken Segall (author of Insanely Simple), and for any Apple fan, those episodes alone are a must-listen. Great insight into Steve Jobs and the birth of the Think Different campaign, the "i" naming convention, and his thoughts on Apple shifting to branding everything like this: Watch.
The Apple Watchcast
They just did a series of interviews with Ken Segall (author of Insanely Simple), and for any Apple fan, those episodes alone are a must-listen. Great insight into Steve Jobs and the birth of the Think Different campaign, the "i" naming convention, and his thoughts on Apple shifting to branding everything like this: Watch.
The Apple Watchcast