I know it's not much, but Apple needs to be aware of this. If my coverage starts on the day it's ordered then I don't think I should have to wait an extra week. AppleCare should have started on the 14th, not the 7th. They did this to me last year on the 4. I talked to Apple about this and they said to use the feedback box on the Apple site and they would go from there. It will help if you provide Apple with feedback.
Check your serial number here: https://selfsolve.apple.com/agreementWarrantyDynamic.do
Give feedback here:
http://www.apple.com/feedback/
Check your serial number here: https://selfsolve.apple.com/agreementWarrantyDynamic.do
Give feedback here:
http://www.apple.com/feedback/