Every year, Apple holds three or four events to unveil new products. There's often a spring event around March or April, the Worldwide Developers Conference in June, a September event focused on the iPhone and Apple Watch, and sometimes, an October or November event that features Macs and iPads.
In this guide, we're tracking the Apple events that are on the horizon, including what we're expecting to see at each one. Make sure to check in often, because we'll be updating this guide with new rumors regularly.
September iPhone Event
Apple's September event will see the unveiling of new iPhone models and new Apple Watches. Apple's event is usually held during the first two weeks of September, and based on past event timelines, we're expecting this year's to be held on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day and Apple doesn't often hold events the day after a holiday, so Wednesday, September 9 may be the more likely event date.
Apple typically accepts pre-orders for new devices on the Friday after the event. This year, that Friday falls on 9/11, and it is the 25th anniversary of the 9/11 attacks, so Apple might hold pre-orders on Saturday, September 12. The new iPhone models are likely to launch on September 18.
iPhone 18 Pro and Pro Max
The iPhone 18 Pro will have a smaller Dynamic Island and an improved OLED display. It's rumored to be getting a variable aperture Main lens that works more like a DSLR camera. The iPhone 18 Pro will use an A20 Pro chip built on Apple's 2nm process, and it could have Apple's faster, more efficient C2 modem and N2 networking chip. This year's special color is rumored to be a dark cherry shade, plus there will be a light blue color.
iPhone Fold or iPhone Ultra
Apple's first foldable iPhone is expected in fall 2026. It's rumored to have a 5.3-inch external display that unfolds into a 7.6-inch internal display, with a book-style design that resembles an iPad mini when it's open. The new foldable could be super thin at 4.5mm when open, and Apple is said to have used advanced display techniques and a highly durable hinge to nearly eliminate the device's crease. It will be equipped with an A20 chip, dual rear cameras, and a Touch ID fingerprint sensor built into the power button in the frame rather than Face ID. It could cost as much as $2,500. We don't yet know what Apple will call the device, but some rumors suggest it could be the iPhone Ultra.
Apple Watch Series 12
The Apple Watch Series 12 isn't expected to feature any major design changes, but it will get a faster processor that will improve Siri AI performance. Apple may also bring back the Ceramic material for the casing.
Apple Watch Ultra 4
There is an Apple Watch Ultra 4 in development, but we don't know what features might be added aside from a faster processor.
iPad mini 8
The iPad mini 8 is rumored to feature a major technology upgrade, with Apple set to adopt an OLED display. The iPad mini 8 could have a more water resistant design with a vibration-based speaker system that allows Apple to eliminate the device's speaker holes, plus it could use the same A20 chip that Apple plans to use in the iPhone 18 Pro.
HomePod mini 2
The HomePod mini 2 is reportedly ready to launch, but it's dependent on the new version of Siri, which is now delayed until September. It will feature an updated S-series chip based on the Apple Watch Series 10, and we're expecting new color options to be available. Some rumors suggest that it will use Apple's N1 networking chip, but leaked code indicates that it will not use Apple's new chip technology.
Home Hub
Apple is planning to launch a home hub that will support smart home products, listening to music, making video calls, getting the weather, looking things up with Siri, displaying photos, making notes, viewing calendar events, and more. The home hub has an all-display design with an iPad-like 7-inch display. There are two models, one that's designed to be mounted to the wall and one that's got an included speaker base that looks like a HomePod mini.
Apple TV 4K
The Apple TV will get a new Apple-designed Wi-Fi and Bluetooth chip, along with a faster A17 Pro processor that will add support for console-quality games and Apple Intelligence. No design changes are expected.
Late 2026
Apple could hold a second fall event, in either October or November. In years that Apple has done a second event, it has typically featured Macs and iPads.
OLED MacBook Pro
A MacBook Pro (or MacBook Ultra) with an OLED touchscreen display could launch in late 2026, but Apple might also hold it until early 2027. The higher-end 14-inch and 16-inch MacBook models will use M5 Pro and M5 Max chips because Apple isn't going to release M6 Pro and M6 Max chips. The OLED MacBook Pro will have an updated design.
Entry-Level 14-inch MacBook Pro
The entry-level 14-inch MacBook Pro is expected to get an M6 chip, and it'll be one of the first machines with Apple's 2-nanometer chip technology.
iMac
The 24-inch iMac will get an update, and it'll also probably get the new M6 chip. No design or display changes are expected, so it'll continue to look like the current model from 2024.
Apple Security Camera
Rumors suggest that Apple is designing its own indoor security cameras that will connect to HomeKit and interface with the planned home hub. It could come as soon as late 2026.
2027 Launches
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Article Link: Apple Event Plans: New Products Coming in 2026
- Article Link
- https://www.macrumors.com/guide/apple-event/
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