Apple's 'Awe Dropping' Event Placeholder Now on YouTube

[MacRumors]

After this morning's announcement of Apple's upcoming iPhone-centric event on September 9, Apple has added an event placeholder to its YouTube channel.

Apple will stream the "Awe Dropping" event on YouTube, on its Apple Events website, and in the Apple TV app, so there are multiple ways to watch it.

YouTube users can click on the video placeholder and select the "Notify me" option to get a notification when the livestream is up. There's also an included countdown.

If YouTube has your location information, the notification and countdown will be displayed in local time, which makes it a good way to double check when you will need to tune in to watch the event. Apple's events are almost always at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time, evening in Europe, and early morning in countries in Asia and Australia.

The dedicated Apple Events website also has an option to add the event to your calendar for a cross-platform reminder.

For those who are unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account so you can follow along with the announcements.

Article Link: Apple's 'Awe Dropping' Event Placeholder Now on YouTube

 

[vegetassj4]

FOR IMMEDIATE RELEASE

Apple Officially Drops the “Awe” from the iPhone 17 — Because Who Needs Wonder When You Have a Subscription?

Cupertino, CA — Apple today proudly announced the iPhone 17, the most advanced iPhone yet, mainly because it’s newer. With a groundbreaking move in corporate honesty, Apple is officially dropping the “awe” factor from its latest device. That’s right — gone are the days of gasps, tears, and standing ovations at product launches. Now, you’ll just politely nod and mutter, “Yeah, I guess.”

The iPhone 17 introduces Nothing You Asked For™, a revolutionary design philosophy in which features are quietly removed, rebranded, and re-sold later for $9.99 a month.

“Consumers told us they wanted more excitement,” said Tim Cook, CEO of Apple. “So we decided to redefine excitement as slightly improved battery life and a new shade of gray that looks exactly like the old shade of gray, but with more marketing.”

 

[iphonehype]

For the first time ever I’m not excited, I’ve had every iPhone since 1 till 15 Pro

iOS 26 is on my 15 Pro
Really don’t want to switch to android hopefully next year we see some kinda new form factor

Hopefully there might be a reason to switch, camera doesn’t bother me, something else

 

[zilchfox]

For the first time ever I’m not excited, I’ve had every iPhone since 1 till 15 Pro

iOS 26 is on my 15 Pro
Really don’t want to switch to android hopefully next year we see some kinda new form factor

Hopefully there might be a reason to switch, camera doesn’t bother me, something else

That’s… a big deal coming from someone literally named “iphonehype” 😢

 

[Sirious]

Why does other the invite say 'in person'?

 

[iSpunk]

Shock and Awe or Shock and Awwwwwwwww?

 

[svish]

Will be watching it on Apple website. The various options to watch the event as usual is very welcome. Somehow prefer watching it on Apple website unless I am watching on my TV.

 

[guyxye]

As always, I’ll watch it in the Apple TV app.

 

[turbineseaplane]

Why does other the invite say 'in person'?

It always does.

They have a live audience come in person to watch the prerecorded AD.

 

[Mr_Ed]

Am I the only one who finds the expression “Awe Dropping” awkward, at best, if not downright silly? I can only assume some marketer thought it would be cool to “drop” something awesome, which still sounds like just droppings to me.

 

[klowy79]

"Awe dropping" Translation: we've run out of ideas, so here's some stuff with a better camera and faster processor.

 

[berrymetal]

For the first time ever I’m not excited, I’ve had every iPhone since 1 till 15 Pro

iOS 26 is on my 15 Pro
Really don’t want to switch to android hopefully next year we see some kinda new form factor

Hopefully there might be a reason to switch, camera doesn’t bother me, something else

Does macrumour allow us to change usernames?

 

[russell_314]

I’m honestly excited for this one. The last two were between meh and cringe 😂

 

[Darth Tulhu]

Apple events haven't had real magic since the Steve Jobs days, but I still look forward and enjoy each one.

It's not the same... not even close, but I like the reveals and insight into what's new.

I don't (and shouldn't) expect anything revolutionary (these are mature products), but I can't help to get excited to see if Apple is going to surprise me and show me something I didn't know I wanted (whether hardware, software, or functionality-wise).

That said, my enthusiasm is firmly on the "tech news" side of things and not on the "fandom" side any longer.

Now, bring on a new Apple TV so I can finally pull the trigger, 'cause I'm sick of my Smart TV's Google OS.

 

[Plutonius]

This probably be Aw Dropping (not awe) .

 

[thiscatisfat]

They are so full of it. Like how delusional do you have to be to release the ugliest model of the “iPhone” and expect everyone to be in awe? What the hell is going on with this company. They will stream an hour long ad, promise bunch of things they can’t deliver, show us the ugliest iPhone we’ve been seeing for the past 6 months and call it a day. What’s to awe about this? Like seriously, Apple has never been as narcissistic as it is today. They are in no position to be making such statements anymore.

There’s literally nothing “awe dropping” going on with Apple nowadays, it’s just disappointment after disappointment. They hype up and underdeliver. Slightly better camera is “meh” at best, the design us ugly as (can’t use ugly words here), the price is too high for what it is, Apple Intelligence is laughable, a joke, iOS 26 is meh, it’s just…meh.

Apple used to awe drop every single year back in the days, before Cook, and before his cheap finance bros. If they’re going to call this pre recorded hour long ad “awe dropping”, it better be, or else it’s just another nail to the coffin.

 

[tdaug]

The visual reminds me of those glass stress point renders.

 

[magicschoolbus]

I'm still waiting for my killer new features on my iPhone 16 Pro Max.. and here they are announcing another phone with killer features that my iPhone 16 Pro Max probably will not get so they can sell the 17. People that purchased the 16 really got shafted.

 

[thiscatisfat]

I'm still waiting for my killer new features on my iPhone 16 Pro Max.. and here they are announcing another phone with killer features that my iPhone 16 Pro Max probably will not get so they can sell the 17. People that purchased the 16 really got shafted.

Hahaha and they go ahead and call it “awe dropping” 😂😂😂 Like you can’t be more delusional and just full of it than this.

 

[jz0309]

don't care for the event, live or pre-recorded, o just want to see specs and pricing

 

[AppleFan85!]

Am I the only one who finds the expression “Awe Dropping” awkward, at best, if not downright silly? I can only assume some marketer thought it would be cool to “drop” something awesome, which still sounds like just droppings to me.

It’s a play on the phrase “Jaw Dropping”

 

[Rayansb]

I stopped annual upgrades three iPhones ago and I still can't tell the difference between 'em. Another boring event. I'll skip watching it live, I have better things to do.

 

[Chidoro]

As expected, the Tuesday the week after labor day unless the 11th is a Tuesday in which case they do it on Wednesday. Like it's been for years now

 

[Mr_Ed]

It’s a play on the phrase “Jaw Dropping”

I know. Referring to something as “jaw dropping” makes sense. “Awe Dropping” does not. At all.
If anything, it sounds like we shouldn’t expect anything “awesome” from them, or that we should drop any expectation to be “awed”.

 

[switz]

Maybe Apple will promise the same stuff they did last year that never came and still not deliver because it needs 16GB of ram to actually run which could be the iPhone 18.

Burn me once, shame on you, burn me twice, shame on me.

Not planning any Apple purchases the last half of 2025 and probably all of 2026. A folding iPhone is NOT anything I need or want. Maybe 20th Anniversary stuff gear might be interesting but an all glass iPhone would be useless in the real world where things occasionally fall to the floor.

We have to wait until 2028 for the blood oxygen to work completely on the "watch" family as the patent expires then. My V2 Ultra with fully operational on-watch blood oxygen sensor is more important to me than a new unit that has a kludge work around requiring two devices to do the job of one.

Apple does have a problem now that all their gear is using TSMC chips. They can cut out the Intel code next year which finally closes the door on the debacle, but do they close the door on the M1 series or M2 series while those chips run the current MacOS just fine?

I wonder if Tim realizes that while he may worked a deal on the tariffs for Apple, lower Apple prices will not entice those who are now struggling to buy food and housing due to tariffs raising the prices of necessities?

The golden goose may be changing to tarnished brass...