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Apple today shared a new "Behind the Mac" video that's focused on hit Apple TV+ show Severance, demonstrating how Macs were used for editing the series.


The 11-minute video is accompanied by an in-depth article with additional details, but be warned, there are season two spoilers in both the video and the article.

According to Severance editor Geoffrey Richman, the final episode of the series was one of the most difficult to edit. One scene had 70 angles and takes to choose from, so he used a single multicam clip to play nine angles simultaneously to choose the most ideal shots. There was around 83TB of footage to comb through.

Richman primarily uses an iMac, and because he works remotely, he connects to a Mac mini that runs professional video editing software Avid. When he's on the go, he's still able to work on a MacBook Pro thanks to the syncing between Macs.

The video that Apple shared has a lot more insight into the editing process, along with some of the concepts and ideas that the team took into account when working on Severance season two.

The second season of the show wrapped up last week, and the entire season is now available for streaming on Apple TV+.

Article Link: Apple's 'Behind the Mac' Video Dives Into Severance Season 2 Editing Techniques
 
Imagine if Apple would have their own video editing software... oh wait...
HAHAHA yeah, I was 100% they would plug Final Cut Pro.
It seems not even apple is so sure about their editing software.

I work in the animation industry, and I know a few editors.
None I know uses Final Cut Pro.

Some use Davinci, some Premiere Pro (actually more and more people, lately), the super-hardcore editors Media Composer, but none Final Cut Pro.

Pity, as (from what I understand) it actually does some cool things with its interface, and it feels the sleekest.
Premiere Pro is a powerhouse, but I hate the interface.
 
So, how is Siri’s AI delay progressing? Apple should concentrate on its core business rather than venturing into self-congratulatory Hollywood culture.
I’m critical with Apple’s AI approach, but for the opposite reason: building an LLM chatbot is not Apple’s core business. It’s not a product Apple should build, with all its hallucinations and issues. Some people will appreciate it, but thankfully there are many other companies out there offering that.
 
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Who cut this - or rather, who QC'd it? There are stray shots and bg audio from the director speaking that's been left in by mistake - and what, they just fade out Ben Stiller mid-sentence at the end?!
 
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So, how is Siri’s AI delay progressing? Apple should concentrate on its core business rather than venturing into self-congratulatory Hollywood culture.
What Apple should do is bin Siri's AI upgrade altogether. They should then flip the narrative back in its favour with an ad campaign highlighting the very real human creative work done using Apple equipment as the antithesis to AI generated slop.

Turning Vista against Microsoft and Privacy against Google paid dividends for them in the past. Apple should rebrand themselves as the sanctic protectors of human digital creativity (however true that may be) and use the image of generative AI against itself.

I'd even go as far as venturing into self-parody by doing a brand new 'Get a Mac' set of adverts with Justin Long as the Mac and a licenced set of hollywood robots (C3PO, Johnny 5 etc) as the foil.

The question is not why Apple are not for AI but rather why AI companies are not for people.
 
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None of the pros using a Mac Studio or Mac Pro...

interesting. Shows that they really need something to meaningfully make a difference in performance on those machines vs the consumer focused ones.
Yeah I imagine quite intentional by Apple to have them use those machines rather than more powerful ones to show just how powerful consumer systems we have are even if the higher end models could have accomplished faster. Just like how they use iPhones for events to show what they are capable even if would be much easier to use more professional grade equipment.
 
Imagine if Apple would have their own video editing software... oh wait...
When I first got into video editing, I asked a professional editor I know about this, since I was trying out FCPX at the time, along with Premiere Pro. He said until 2010 or so (I may have the years off a bit) Final Cut was somewhat widely used in the professional world, along with Avid. But then Apple revamped the software to make it more "consumer friendly" and as I understand it removed a lot of the more advanced features. So he said (this was 2019 I think) that nobody he knew still used FCPX. The professionals he knew used Avid, Premiere Pro, and increasingly Resolve.
 
None of the pros using a Mac Studio or Mac Pro...

interesting. Shows that they really need something to meaningfully make a difference in performance on those machines vs the consumer focused ones.
The lowest hanging fruit, pardon the pun, is for Apple to bin their chips and clock them higher for desktops vs laptops and for models that have larger cooling capacities (16" MBP vs 14" MBP, Mac Pro vs Mac Studio, etc). It's always been unusual that M series chips are clocked the same regardless of which Mac model they appear in. Yes the performance/W curve means they'll be less power efficient when clocked higher, but something like the Mac Pro currently has lots of excess cooling capacity to handle that without increasing fan noise. If Apple's worried about reduced environmental friendliness they can always tie these model specific higher clock speeds to the High Power Mode so that's it's not the default, but provides the user with the choice to use more power to get more performance.
 
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When I first got into video editing, I asked a professional editor I know about this, since I was trying out FCPX at the time, along with Premiere Pro. He said until 2010 or so (I may have the years off a bit) Final Cut was somewhat widely used in the professional world, along with Avid. But then Apple revamped the software to make it more "consumer friendly" and as I understand it removed a lot of the more advanced features. So he said (this was 2019 I think) that nobody he knew still used FCPX. The professionals he knew used Avid, Premiere Pro, and increasingly Resolve.
Yeah this was basically when Final Cut Pro became Final Cut Pro X (the version after Final Cut Pro 7).
 
When I first got into video editing, I asked a professional editor I know about this, since I was trying out FCPX at the time, along with Premiere Pro. He said until 2010 or so (I may have the years off a bit) Final Cut was somewhat widely used in the professional world, along with Avid. But then Apple revamped the software to make it more "consumer friendly" and as I understand it removed a lot of the more advanced features. So he said (this was 2019 I think) that nobody he knew still used FCPX. The professionals he knew used Avid, Premiere Pro, and increasingly Resolve.
Yeah this was basically when Final Cut Pro became Final Cut Pro X (the version after Final Cut Pro 7).

I work in the animation industry, and I know a few editors.
None I know uses Final Cut Pro.

Some use Davinci, some Premiere Pro (actually more and more people, lately), the super-hardcore editors Media Composer, but none Final Cut Pro.

Pity, as (from what I understand) it actually does some cool things with its interface, and it feels the sleekest.
Premiere Pro is a powerhouse, but I hate the interface.
It's interesting, because Logic Pro still seems to be quite widely in use, at least in songwriter/producer circles.
 
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