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Apple's 'Get a Mac' Print Ad Campaign

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Apr 12, 2001
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MacDailyNews reports that Apple has started a print campaign that complements the recent Get a Mac television ads.

A detachable insert in the September 8th issue of Entertainment Weekly contains a 14 page booklet showing "Why you'll love a Mac":

Macs are designed from the ground up to work better than any other computer. And they come with everything you need to have more fun, right out of thebox. Including iLife '06, Apple's award-winning suite of software that lets you easily crete photo books; websites, blogs; home movies and more. A built-in iSight camera for video chats with your friends and family. Mac OS X, the world's most advanced operating system that doesnt' suffer from all the viruses that plague PCs. And Intel's latest chip, so everything runs faster than ever. Say hello to a better computer. Say hello to Mac.
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The booklet goes on to show pictures and descriptions of iPhoto, iWeb, iTunes, iMovie, GarageBand, iChat, Dashboard, Microsoft Office, iMac, MacBook, MacBook Pro and the Mac mini. Photos of the booklet can be seen here (Flickr).

 
Article Link
https://www.macrumors.com/2006/09/07/apples-get-a-mac-print-ad-campaign/
Uk

We don't have the "Get A Mac" campaign in the UK as far as I know (certainly not on TV). HOWEVER recently lots of magazines have had double page spreads with iMacs and MacBooks in them. I guess this is nothing to do with the "Get A Mac" campaign...shame really, coz I rather like it!

Uber
 
They're missing the 24" iMac in the ad... too bad.

Edit: revjay's quicker :)
 
revjay said:
Too bad the advertising does not include the greatest all in one Mac...the 24" iMac...S.J. doesn't trust the ad agency with a secret?
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Not to mention the processor upgrade too.
 
Very sweet indeed! More ads is always a good thing for Apple. :) The iMac 24-inch will eventually make its way into the ads. I mean, it did just come out yesterday! :p
 
Nice. sounds like they're actually showing off the OS as opposed to just showing how cool the computer is. Nice to get some detailed reasons why os x is the way to go.
 
revjay said:
Too bad the advertising does not include the greatest all in one Mac...the 24" iMac...S.J. doesn't trust the ad agency with a secret?
Click to expand...

he's been burned before, I'm not suprised. I hope that this doesnt hint at the lack of any refreshing of the mentioned product lines in the near future. Where the iPods featured at all in the booklet?
 
So thats what that thing was. I saw this booklet floating around my kitchen table, and didn't know what it was so I tossed it. I subscribe to Entertainment Weekly and this must have fallen out.


Cool ad, though I have to say I'm not convinced of how effective it will be in Entertainment Weekly.
 
I was wondering when this would happen. I seem to remember hearing that they were doing lots of work on ad campaigns other than Just TV and Internet.

It is nice to see some in print. I may actually buy one of these magazines just to add the ..... ad.... to my apple collection :)
 
runplaysleeprun said:
he's been burned before, I'm not suprised. I hope that this doesnt hint at the lack of any refreshing of the mentioned product lines in the near future.
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I doubt it. The information in those ads is old (well, relatively speaking.) The ad lists the iMac as having a Core Duo instead of the Core 2 Duo as it does now, not to mention the lack of mention of the 24" screen.

So those who are waiting for C2D in MBP's and MB's, these ads shouldn't bother you.
 
I wouldn't call the Mac Mini's chips Intel's "latest"

They're on the bottom of the higher end of Intel's "last" gen chips prior to Core 2 Duo :rolleyes: . I know it's the "low end" Mac, but the claims have got to at least match up.

Am I wrong about this?

Screenie001-vi.jpg
 
glad to see apple buying more print ad's

but hey apple: Why so much in 1 outlet?

isnt it better to buy nice placement in many MORE magazines?

:(
 
way to go OS X. now we just need some of these pages put up on billboards and buses
 
cool booklet

crees! said:
How about in every edition of Macworld? :)
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They are trying to appeal to non-mac users, a majority of Mac users purchase Macworld. I'd like to see it in there too, but I can't see it happening :eek: :(
 
swingerofbirch said:
Too bad they list the iMacs as starting at $1299. As of now it's $999, or $899 education...wonder why they couldn't coordinate this? Maybe they thought the specs would get leaked?
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I thought these ads confirmed no Macbook updates until I saw what you pointed out. I'm glad there's still hope! :)

-Matt
 
tveric said:
Bout time. I can't remember the last time I saw a Mac print ad.
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I remember a big print campaign when the iMacs G5 came out in August 2004. What memorable ads have there been since then?
 
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