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ThomasJL

macrumors 68020
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Oct 16, 2008
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The video in the link below provides a detailed explanation of how Tim Cook, ever since becoming CEO in 2011, has not cared about products, has intentionally stifled innovation, has intentionally given customers as little as he can get away with, while simultaneously increasing prices:

 
Apple isn’t a charity. I like how people use the term Green when it doesn’t apply to them. When they think they deserve a pay raise that’s not greed but when a business wants to charge more, that’s greed.


As to the innovation, no company can constantly come out with new successful products. Apple came out with Apple Silicon and they’re working on other improvements. Apple made the Mac relevant again but they can’t come out with Apple Silicon every year.


To me, this is just typical whining. Every time the graph goes down you get the Apple is going broke people. Zoom out on the graph and you will see that’s not true.
 
The video in the link below provides a detailed explanation of how Tim Cook, ever since becoming CEO in 2011, has not cared about products, has intentionally stifled innovation, has intentionally given customers as little as he can get away with, while simultaneously increasing prices:

I’ve seen this channel’s videos before and from what I can tell he has no inside information that we don’t have. So he merely does the exact same thing people on these forums do—cherry pick information and make assumptions that support their pre-formed biased conclusions. The only difference is he makes nice videos (and makes money from them).
 
As to the innovation, no company can constantly come out with new successful products. Apple came out with Apple Silicon and they’re working on other improvements. Apple made the Mac relevant again but they can’t come out with Apple Silicon every year.
Excuses, excuses. If Steve Jobs was still alive, or even if Scott Forstall was still at Apple, there would’ve been much more innovation since 2011.

To me, this is just typical whining. Every time the graph goes down you get the Apple is going broke people. Zoom out on the graph and you will see that’s not true.
That video is not saying Apple is doomed financially. That video is pointing out that Tim Cook’s greed has finally caused Apple to take a financial hit.
 
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Excuses, excuses. If Steve Jobs was still alive, or even if Scott Forstall was still at Apple, there would’ve been much more innovation since 2011.


That video is not saying Apple is doomed financially. That video is pointing out that Tim Cook’s greed has finally caused Apple to take a financial hit.
Using a logical fallacy as your retort is not logical at all (if Steve Jobs...).

Apple has taken temporary financial hits from time to time, as does any large corporation. That in and of itself doesn't concern me day to day. I look at Apple's overall pattern which shows success in a variety of ways. And that is one of the reasons why I am willing to pay extra for many different Apple products.

It has been my observation (over the years) on the forum, that many of those who are so quick to complain about what they perceive as a lack of innovation by Apple, are also those who 1) have an unrealistic expectation of new technology 2) lack the ability to adequately and consistently define what is truly lacking in current devices that actually inhibit normal usage. Instead, the complainer often retorts with Samsung or Google et al has already done x,y,z while continuing to buy Apple products and bashing Apple every chance that arises. That kind of mindset strikes me as rather illogical and impractical. And last but certainly not least (3) said complainers usually lack the ability to design and bring to fruition technology (code and apps) that they rail on Apple for not achieving. I like to refer to people like this as Sunday armchair quarterbacks. Ditch the team jersey and the trite rhetoric and their noise is empty and without merit, much like the video you linked to.
 
Excuses, excuses. If Steve Jobs was still alive, or even if Scott Forstall was still at Apple, there would’ve been much more innovation since 2011.
I guess we can debate till the cows come home about what "meaningful" innovation looks like for Apple. We will also never know what sort of "innovation" we lost out on were Steve Jobs still around, so any assertions you do make would remain purely hypothetical at best.

There's also the question of whether Steve Jobs would be well-equipped to handle the increasingly political climate we find ourselves in. I feel it's no longer enough to just put out a good product and call it a day. You have to increasingly deal with governments and world leaders and know how to navigate various landscapes, and I find it hard to believe that Steve Jobs would be as cool about it as Tim Cook. And maybe this just matters more to Apple's long-term success than a better camera on your iPhone or improved multitasking on your iPad.

For myself, I can only say that I have found myself purchasing way more apple products ever since Tim Cook took over. Stuff like peer to peer airplay on the Apple TV, the iPad Pro with the Apple Pencil, AirPods, Apple Watch, they are all meaningful innovations which plugged the gaps in my workflow. There's also Apple Silicon, and better performance and battery life is all I really need in a laptop (still using my M1 MBA as we speak).

While I am no longer subscribed to Apple One, I do see the logic, and the value, of Apple having their own content distribution pipeline. For instance, the Vision Pro can at least benefit from having access to TV+ and Apple Music content if / when other companies like Youtube, Netflix and Spotify refuse to play ball. I wish Apple Card and Fitness+ could be had in more countries also.

Overall, I get where Tim Cook was going with Apple. Like individually, it's easy to point a finger at any one Apple product and say how it is lagging behind competitors in this area or that feature. But put them all together, and the ecosystem adds a lot of extra value and functionality which the competition will find hard to match. He absolutely made the right call in building a formidable ecosystem around the iPhone which has led to consumers buying more Apple devices, and making it less beneficial to purchase competing brands.

Sure, the apple car ultimately did not see the light of day, but seeing how the US is currently struggling with EV adoption, maybe that's not a bad thing in the greater scheme of things either. I also feel that AI is fast approaching a bubble (many business models are simply not financial sustainable), and I would rather Apple not flush good money down the drain trying to replicate its own LLM offering.

So maybe you are right, and I still enjoy using my Apple product nonetheless. :)
 
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"To me, this is just typical whining. Every time the graph goes down you get the Apple is going broke people. Zoom out on the graph and you will see that’s not true."

Sorry, russell_314, I totally agree with the film. It's well researched and puts into a video something I've thought about Apple since the death of Jobs. The simple fact is that iPhones don't cost that much to make now, and the iPhone used to be a fraction of the cost it is now and yet was much more innovative with comparatively expensive internal components. There's no way we should be paying so much for iPhones each upgrade and the quicker Apple realise they'd make more friends/money with honey and not tarantulas, the better.
The more we "whine" about this "abuse" of the customer, the quicker things will change. The more this is just labelled "whining" by people like you, the more ripped off we'll find ourselves every year
 
If the phones were cheaper, I'd upgrade more often.

However, if Apple halved their profit per phone and I then upgraded twice as often, Apple's profit would remain the same.

In fact, it's better for the environment that Apple's profits are what they are and I upgrade half as often as I otherwise would.
 
Regardless of whether he's right or not, I couldn't even finish the video. He goes on & on reiterating Apple's history & stuff we already know, mostly to inflate the video length. I wish Youtuber would get to the point instead of wasting our time like that.
 
Companies' reason for existence is to make money. I know Steve didn't care about profits or share price, but Apple was a lot smaller back then.

That said, focusing on innovation still pays off in the long run.
 
The video in the link below provides a detailed explanation of how Tim Cook, ever since becoming CEO in 2011, has not cared about products, has intentionally stifled innovation, has intentionally given customers as little as he can get away with, while simultaneously increasing prices:

I've followed this fellas channel since he started and he has had some fun videos, at least the way they were narrated but mostly he regurgitates info for zoomers and new Apple fans that everyone here already knew. But like most YouTubers that need to try and keep their channels going, the ideas ran out, and instead of trying to take time on his videos and research like some YouTubers (there is a great video series that has been over a year in the making about the fall of NeXT and it's rise into Apple coming soon from a YouTuber called "AnotherBoringTopic") he tries to figure out the most click bait crap.

Also I get it man I love Steve Jobs as the CEO of Apple, and I thought Scott Forstall went out in a bad way, but Apple is objectively better off now, than they were in 2011. They are too big to fail now. They have innovated in several areas, including headphones, watches, the Macs (especially with Apple Silicon IMO the best post Steve Jobs inventions yet), their incredible ecosystem, the iPhone, the iPad, and several other areas. They are not without their faults. But this could be said about Apple when Steve was still around too. You just have these rose colored glasses where you can't recall Jobs ever stumbling, and stumble he did. Maybe you liked that he stumbled? I sure did. When he stumbled he stumbled, usually it was trying to innovate, but he had similar problems Cook had. The PowerMac G4 Cube was incredible engineering, but no one bought it. The trashcan Mac Pro was incredible engineering, but no one bought it. You see what I'm getting at here?
 
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