Excuses, excuses. If Steve Jobs was still alive, or even if Scott Forstall was still at Apple, there would’ve been much more innovation since 2011.
I guess we can debate till the cows come home about what "meaningful" innovation looks like for Apple. We will also never know what sort of "innovation" we lost out on were Steve Jobs still around, so any assertions you do make would remain purely hypothetical at best.
There's also the question of whether Steve Jobs would be well-equipped to handle the increasingly political climate we find ourselves in. I feel it's no longer enough to just put out a good product and call it a day. You have to increasingly deal with governments and world leaders and know how to navigate various landscapes, and I find it hard to believe that Steve Jobs would be as cool about it as Tim Cook. And maybe this just matters more to Apple's long-term success than a better camera on your iPhone or improved multitasking on your iPad.
For myself, I can only say that I have found myself purchasing way more apple products ever since Tim Cook took over. Stuff like peer to peer airplay on the Apple TV, the iPad Pro with the Apple Pencil, AirPods, Apple Watch, they are all meaningful innovations which plugged the gaps in my workflow. There's also Apple Silicon, and better performance and battery life is all I really need in a laptop (still using my M1 MBA as we speak).
While I am no longer subscribed to Apple One, I do see the logic, and the value, of Apple having their own content distribution pipeline. For instance, the Vision Pro can at least benefit from having access to TV+ and Apple Music content if / when other companies like Youtube, Netflix and Spotify refuse to play ball. I wish Apple Card and Fitness+ could be had in more countries also.
Overall, I get where Tim Cook was going with Apple. Like individually, it's easy to point a finger at any one Apple product and say how it is lagging behind competitors in this area or that feature. But put them all together, and the ecosystem adds a lot of extra value and functionality which the competition will find hard to match. He absolutely made the right call in building a formidable ecosystem around the iPhone which has led to consumers buying more Apple devices, and making it less beneficial to purchase competing brands.
Sure, the apple car ultimately did not see the light of day, but seeing how the US is currently struggling with EV adoption, maybe that's not a bad thing in the greater scheme of things either. I also feel that AI is fast approaching a bubble (many business models are simply not financial sustainable), and I would rather Apple not flush good money down the drain trying to replicate its own LLM offering.
So maybe you are right, and I still enjoy using my Apple product nonetheless.
