Apple's New Mac Ads Highlight Battery Life and Anti-Glare Nano-Texture Display

[MacRumors]

Apple today shared new MacBook Pro ads, promoting features like the nano-texture display option and the long battery life.

The first spot features a man sunbathing on a rooftop with his MacBook Pro. The sun is blazing, but the Mac's display remains perfectly visible thanks to the nano-texture display.

Any of Apple's latest MacBook Pro models can be purchased with a nano-texture display option that's designed to cut down on glare when in sunlight and bright indoor lighting. For the anti-glare effect, Apple etches the glass at the nanometer level, and the etching scatters light to remove glare. Adding nano-texture is a $150 upgrade.

Apple's second ad features a man who lost his MacBook Pro charger, but he's unaware of that fact because his battery lasts so long. MacBook Pro models with the standard M4 chip can last for up to 24 hours when streaming video and up to 16 hours when browsing the web, marking the longest battery life in a Mac to date.

Both of Apple's ads link to Apple's "Mac Does That" website, which is aimed at people who are new to the Mac. It walks through all of the different Mac features, and has an FAQ on how to transfer from a Windows PC to a Mac.

Article Link: Apple's New Mac Ads Highlight Battery Life and Anti-Glare Nano-Texture Display

 

[kaishockz]

Ohhh no mention of apple intelligence ,what a suprise

 

[diamornte]

Feet are SO gross. Like why did they choose this for an ad??? Yuck. Trashy.

 

[Expos of 1969]

Feet are SO gross. Like why did they choose this for an ad??? Yuck. Trashy.

Better see a therapist.

 

[Aeronauts]

The nano texture display does look amazing and well worth the extra if you can afford it. It’s also available on the iMac, iPad Pro and Studio Display.

 

[npmacuser5]

iPad needs this display!

 

[zilchfox]

Ha, these are actually both really clever.

 

[zilchfox]

iPad needs this display!

The iPad Pro has it as an option.

 

[dmr727]

I love the nano-texture, just not enough to make me buy a MBP instead of my MBA. Wish it had come to the Air as well - I held out hope since they made it available for the iMac. Oh well.

 

[heisalso]

Did not expect the first ad to be so horny.

 

[Aeronauts]

iPad needs this display!

It’s available as an option on the iPad Pro but only with the 1TB hard drive model which makes it expensive.

 

[mattopotamus]

The nano texture display does look amazing and well worth the extra if you can afford it. It’s also available on the iMac, iPad Pro and Studio Display.

I much prefer glossy unless you need the sun repellant.

 

[DMG35]

It blows they don’t have the Nano screen option for the Airs. It’s all that kept me from getting a new one.

 

[Aeronauts]

The first ad is stupid. You don’t need to go outside to see the benefits of an anti-glare display. You will know what I mean if you work in a modern well light office building or next to a window on a sunny day.

 

[Aeronauts]

I much prefer glossy unless you need the sun repellant.

I just find it a pain having to angle my display so it’s doesn’t show the ceiling lights.

 

[Amazing Iceman]

Grossly Funny Ad, but depicting a character who portrays someone who shouldn't be allowed to have access to a computer.

 

[fockx]

The first ad is stupid. You don’t need to go outside to see the benefits of an anti-glare display. You will know what I mean if you work in a modern well light office building or next to a window on a sunny day.

Good thing you don't work in marketing, that would've been a very boring ad.

 

[AF_APPLETALK]

I got the nano texture on my M4 iMac. I don't recommend it unless you absolutely need it, and this coming from someone who typically prefers the older style plastic matte flat-panel displays. The Studio Display sitting next to/connected to this iMac is much clearer and doesn't look like it has a layer of dust sitting on it or make the text look foggy.

 

[Marx55]

Shocking. I agree with the previous comment in this thread from "AF_APPLETALK". In short, BEWARE that Apple Nano-Texture display reduces glare, BUT is LESS crisp-sharp for IMAGES & TEXT, collects dust & requires special cloth for cleaning preventing damaging it. I do NOT want it, even for free or cheaper. Apple should make true matte displays that prevent glare.

 

[npmacuser5]

The iPad Pro has it as an option.

I was thinking more iPad Air versions the average person would use. The Kindle Reader example with more benefits.

 

[mattopotamus]

I just find it a pain having to angle my display so it’s doesn’t show the ceiling lights.

Can't argue that. I actually have a display with a reflective coat (asus 27" 5K), and I do forget how much ceiling lights in an office can reflect.

 

[macabrumorsab]

Seriously, I don't get Apple users! Why are they willing to pay extra for something that should be standard? In case of iPad Pros, it is even linked to the 1TB version only. Don't they have to work hard for their money?
There is no other option available than the anti-reflective screens when you select an S24 or 25 Ultra, a Galaxy Book4 or 5 or an S Tab 10 Ultra. Samsung did not increase the price after switching to the new screen surface.

 

[Royksöpp]

I like these! Great choice of music and the products look great.

 

[Love-hate 🍏 relationship]

Directed by Quentin Tarantino

 

[deaglecat]

matt screen protector on my ipad goes sooo well with a pencil

matt displays FTW !