Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
70,442
42,106


Apple today shared a new "Outrun" Apple Pay ad on its YouTube channel, highlighting the usefulness of the payments service when a physical payment method is unavailable.


In the spot, a woman fleeing from an attacking monster pulls into a gas station, then realizes she doesn't have her wallet to pay for gas. She's able to make her purchase with her iPhone instead. "Count on Apple Pay," reads the video's tagline.

Apple has been running the 35-second ad on TikTok and other social networks since November, but it is new to YouTube as of today.

Apple Pay works on all modern iPhones and Apple Watch models, allowing users to link a debit or credit card to a device and use the Wallet app to make contactless payments in supported locations.

Article Link: Apple's 'Outrun' Ad Features Apple Pay Saving the Day in Monster Attack
 
  • Like
Reactions: SFjohn
Apple has been running the 35-second ad on TikTok and other social networks since November, but it is new to YouTube as of today.
I was just about to say this ad IS NOT NEW, it’s been on TV since last Thursday, but Apple forgot to post it until now. But looks like you got it covered this time which is a change.
 
  • Like
Reactions: StevieD100
Fun ad, though I don't understand why Apple feels the need to advertise Apple Pay. It's got to be already one of the most well-known products in the US for half a decade and ubiquitous at this point.
 
  • Like
Reactions: landonalder
Apple's encouraging people to drive without their licence! Surely this can't be so!

😛

I actually did manage to go to the supermarket without my wallet once, but I had my phone so I was able to pay that way. But I felt so guilty on the drive back home...
 
  • Like
Reactions: boswald
Fun ad, though I don't understand why Apple feels the need to advertise Apple Pay. It's got to be already one of the most well-known products in the US for half a decade and ubiquitous at this point.

One would think, but I’ve yet to meet any non techie that uses it.
 
  • Like
Reactions: Slix
Apple's encouraging people to drive without their licence! Surely this can't be so!

😛

I actually did manage to go to the supermarket without my wallet once, but I had my phone so I was able to pay that way. But I felt so guilty on the drive back home...
I've done the same but there was a slight worry that it would be declined and I'd need to present the actual card. This still happens at some retailers on a regular basis here in the UK.
 
Fun ad, though I don't understand why Apple feels the need to advertise Apple Pay. It's got to be already one of the most well-known products in the US for half a decade and ubiquitous at this point.
Half the places in the US i've asked to use it or if they support it, they ask me what i'm talking about, then i'll just say "contactless" and they said give it a shot. Outside of major cities, it's definitely not widely known or understood, even if the payment terminal supports it.

One place it worked almost 99% of the places was Japan, and no one knew what it was, and were confused that the receipt didn't require a signature.
 
I've done the same but there was a slight worry that it would be declined and I'd need to present the actual card. This still happens at some retailers on a regular basis here in the UK.
I also had that issue but only once about 3 years ago and distinctly recall sales rep also mentioned it had happened to them a few days before . It’s not often I’m without my wallet yet most of my loyalty / store cards are the digital variants.
 
Fun ad, though I don't understand why Apple feels the need to advertise Apple Pay. It's got to be already one of the most well-known products in the US for half a decade and ubiquitous at this point.
I have been using Apple Pay for nearly a decade at this point, but every time I use my Apple Watch to pay for something, the cashier loses their mind because they've never seen someone pay that way before. I'd imagine it's similar for Apple Pay on the phone too for many people shopping - they probably just never set it up or think it's too difficult or something so they don't ever even try it.
 
Apple's encouraging people to drive without their licence! Surely this can't be so!

😛

I actually did manage to go to the supermarket without my wallet once, but I had my phone so I was able to pay that way. But I felt so guilty on the drive back home...
Me too. I thought I was the only one!
 
I have been using Apple Pay for nearly a decade at this point, but every time I use my Apple Watch to pay for something, the cashier loses their mind because they've never seen someone pay that way before. I'd imagine it's similar for Apple Pay on the phone too for many people shopping - they probably just never set it up or think it's too difficult or something so they don't ever even try it.
Same here.

My 82 yo mom may have been the oldest first day user of Apple Pay on the day it launched. The teens cashiers at McDonald’s were blown away.

I used mine at McD in Austria a month later, cashier was wide eyed. Me: I’m from the future. When I picked up my order, him: “here you are future human (“Futurmensch”).

And in Feb 2016 my sister paid the whole bill for her new Honda fit with her Apple Watch. Sales guy and cashiers office manager were dumbfounded, manager: “that’s the first time any ever paid with a watch, what’s more first time anybody ever paid full price on a credit card, I didn’t know our terminal could handle such a sum (ca 10x the usual amount they will allow for a car purchase transaction).

Not only has it been the easiest and safest way to pay, but, even without the monsters, it’s been the most fun!

Ps I think the whimsical commercial is great, fun like old Apple!
 
  • Love
  • Like
Reactions: Migelan and Slix
Half the places in the US i've asked to use it or if they support it, they ask me what i'm talking about, then i'll just say "contactless" and they said give it a shot. Outside of major cities, it's definitely not widely known or understood, even if the payment terminal supports it.

One place it worked almost 99% of the places was Japan, and no one knew what it was, and were confused that the receipt didn't require a signature.

You probably stuck to tourist hotspots when you were here in Japan. I’d say it’s about 50-50 … or, more likely, 40:40:10 contactless:credit-but-no-contactless:cash-only.

But even in the past few months at least one major merchant (Cainz, pronounced, “Kine’s,” basically Lowe’s / Home Depot) added support for contactless, and I’ve been surprised a couple times by small mom-n-pop places that take contactless — so it’s moving in the right direction.

Shockingly enough, not all taxis take contactless payment. And this is despite widespread use of taxi-summoning apps.

(Worth noting: there is no such thing as ride-sharing. Uber is beginning operations in a few areas as a regular taxi service. Taxis are very, very strictly regulated, with recent news being about crackdowns on “informal” not-taxis taxis popular downtown with Chinese tourists. Waymo is advertising that they’re coming but I’ve yet to see one of their vehicles.)

Where contactless really truly shines here is transit. You can buy a Suica card in Apple Wallet and top it off any time. I’ve got one on my Ultra that I use almost exclusively, plus another on my iPhone that’s mostly a backup. You don’t even break stride as you go through the ticket gate. And the Suica app is fantastic for Green Car (first class) tickets … get to the platform and, while you’re waiting for the train (which will arrive in just a few minutes at most), pick where you’re coming from and going to. Then touch the phone / watch above any empty seat. Oh — and the seats are comparable to Business Class airlines in the States. It’s about ¥750 / $5 for the base fare to / from downtown to the suburbs an hour away, plus about as much for the グリーン車 upgrade … and the upgrade lets you enjoy a relaxed boxed bento dinner (complete with wine / beer / sake, if you like) on the way home. Faster than a car, cheaper than gas (let alone parking!), zero stress.

Sorry … got carried away there … but it’s nice living somewhere civilized and wealthy where we can have nice things … like health insurance … public safety such that unaccompanied elementary school children are everywhere … ubiquitous clean public toilets … 7-11s that would qualify as fine dining in the States … trains that, except for the odd American tourist, are as quiet as a library even when jam-packed standing-only shoehorned-in shoulder-to-chin during rush hour …

b&
 
  • Like
Reactions: Migelan
And here I am getting all excited thinking the game Out Run is coming to Apple after quickly glancing over the article title. 🤣
Same here, I thought, "ooh, classic games finally being ported to the Mac!" I lost uncounted hours to Out Run in the arcades and on my Amiga.

Not really an inspiring ad, though. Certainly not the sort of thing I would expect to see over here. But. thereagain, ad breaks are when we run out and put the kettle on and take a leak.
 
  • Like
Reactions: B4U
Good ad. Apple Pay is very convenient to use. However it is still not yet available in my county. Hopefully it launches soon.
 
  • Like
Reactions: mganu
And in Feb 2016 my sister paid the whole bill for her new Honda fit with her Apple Watch. Sales guy and cashiers office manager were dumbfounded, manager: “that’s the first time any ever paid with a watch, what’s more first time anybody ever paid full price on a credit card, I didn’t know our terminal could handle such a sum (ca 10x the usual amount they will allow for a car purchase transaction).
Most dealerships limit credit card transactions to a few thousand dollars. Buying an entire car with a credit card would cost them too much in fees (at least in the US).
 
I also had that issue but only once about 3 years ago and distinctly recall sales rep also mentioned it had happened to them a few days before . It’s not often I’m without my wallet yet most of my loyalty / store cards are the digital variants.
I agree, having contactless declined here is rare, it's only ever happened to me with a Monzo card in the early days. It used to happen when abroad too, but it has been years since that happened to me.

We moved rapidly to chip and PIN, the law changed in 2005 to make who failed to sign up to chip and pin liable for fraud. These days, contactless (card or device) is more or less ubiquitous here in the UK, one of the reasons being that the burden of responsibility for contactless card fraud now lies generally with the card issuer, so it's a no-brainer for shops and shoppers.

Note that, while there's currently a £100 limit when you present a contactless card, there is no such limit for Apple Pay, although card issuers and retailers may apply their own limits.

Another cool Apple Pay feature is Express Travel which allows you to tap in and out of the tube, trains and buses in London without unlocking your phone. Handy in London.
 
Checking out at Walmart feels so primitive now… with pretty much every other retailer, I can just tap my Apple Watch and be on my way in moments. Walmart? I have to physically dig my wallet out, find the right card, insert it into the payment terminal, wait for the “do not remove card!” message to clear, etc.
 
Apple Pay on the Web is good but needs to be more widespread.

Apple Pay in stores became whatever to me ever since my cards got contactless.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.