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Apple's secret?

Daveway

Daveway

macrumors 68040
Original poster
Jul 10, 2004
3,370
1
New Orleans / Lafayette, La
Over the past few months i've ssen Apple's commercials and introduction videos for products and such and i love the way they can animate text. I know you've seen it, the words look like theyre stacked and flying in and open space, etc. What kind of software do they use to make these video, im dying to know? Look at the imac g5 intro video as an example.
 
I don't really know for sure, and Apple themselves may very well not make these videos, but my money is on Final Cut Pro, Shake, and Motion.
 
i know that apple has a company that does all of their commercials for them, but the name escapes me at the moment, i think it is somewhere on the site here.....ill look and see what i can find
 
Its pure motion and after effects. THey have a line of text, apply a through up. Then, they put a grow on certain lines, and change the amount per line. Pretty simple. In the iTunes video, they had a 3d cross post of these lines, which would have to be after effects. Its all put together in after effects, then final cut.
 
I actually used only Motion to re-create the titling in the iMac G5 intro video. It was actually pretty simple, at least doing the first sequence of titles (that's all I have done so far).

Maybe when I am done with it I will post a link.
 
Animating 2D text using After Effects or Motion is actually pretty simple. You can create some pretty cool text effects without too much difficulty. Well, I can only speak for After Effects since I haven't used Motion yet, though I'm dying to! :D I love Apple's software...
 
I recreated about five seconds of flying text in AE exactly like the iMac intro. It only took about an hour, and looks really good. Just a lot of keyframing... nothing too fancy.

I did try it a few weeks ago in FCE with a lot less success.
 
PlaceofDis said:
i know that apple has a company that does all of their commercials for them, but the name escapes me at the moment, i think it is somewhere on the site here.....ill look and see what i can find
Click to expand...
TBWA Chiat/Day. They created the highly successful iPod commercials with the dancing shadows that you see all over the place now. I bet they're quite happy with the money they're making now :)

Edit: That'll definitely teach me to read the entire thread from now on... :rolleyes:
 
AliensAreFuzzy said:
I highly doubt they use premier, first of all that's a PC only program, second of all FCP is so much better and Apple makes it.
Click to expand...

Next time I will try to research more before posting... :rolleyes:

dude, I haven't posted here for more than 1 year without knowing what apple makes ;)

I think I was joking... :eek:
 
daveway00 said:
Over the past few months i've ssen Apple's commercials and introduction videos for products and such and i love the way they can animate text. I know you've seen it, the words look like theyre stacked and flying in and open space, etc. What kind of software do they use to make these video, im dying to know? Look at the imac g5 intro video as an example.
Click to expand...

Adobe After Effects is one the best for this.
 
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