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Apple's 'Shot on iPhone 6' Campaign Wins Outdoor Lions Grand Prix at Cannes

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Today at the Cannes Lions International Festival of Creativity, Apple's recent "Shot on iPhone 6" ad campaign, officially referred to as "World Gallery", won the Outdoor Lions Grand Prix, one of the most prestigious awards in advertising (via Fast Company).

Apple-World-Gallery.png
According to the jury president Juan Carlos Ortiz, creative chairman at DDB Americas, the judges didn't so much choose "World Gallery," it chose them. Praising the Grand Prix winner, Ortiz said: "It's not just a great idea, it's a game changer. It's really opening a new way of doing things and changing behavior."
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While the Cupertino company won the grand prize for the outdoor category, it also picked up five Gold Lions awards for specific "Shot on iPhone 6" posters in the campaign. The ad initiative was a collaboration between Apple and TBWA/Media Arts Lab. Apple debuted the new ad campaign in early March, featuring photos and video taken by iPhone 6 users from around the world on billboards, print media, TV ads and more.

Apple and TBWA/Media Arts Lab are no strangers to the Cannes Lions Festival, having won the Grand Prix for Press for its iPad mini magazine campaign in 2013.

Article Link: Apple's 'Shot on iPhone 6' Campaign Wins Outdoor Lions Grand Prix at Cannes
 
Article Link
https://www.macrumors.com/2015/06/23/apple-wins-grand-prix-shot-on/
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Reactions: scarecrowmac
Saw these all over San Francisco when I went a few months ago. They definitely are a stand out from traditional advertising.
 
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Reactions: scarecrowmac
Remember stories of when Apple hired armies of creatives to furnish Apple advertising in house?

These award winning ads were not done by any of them.
 
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JoEw said:
Saw these all over San Francisco when I went a few months ago. They definitely are a stand out from traditional advertising.
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They stand out for sure, but am I the only one who was not completely blown away by the quality of some of the shots?
 
Rogifan said:
Who is responsible for these ads then?
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The article says TBWA/MediaArts Lab.

If you guys like iPhone 6 photos, then just wait for the 6S. All signs are pointing to amazing. I've got a good feeling about this upgrade!
 
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Reactions: teslo
These are some really class ads and the award is deserved for sure. There's still a big difference between Apple's ads vs competitiors and that's good.
 
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Reactions: AngerDanger
macduke said:
The article says TBWA/MediaArts Lab.

If you guys like iPhone 6 photos, then just wait for the 6S. All signs are pointing to amazing. I've got a good feeling about this upgrade!
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i've got a good feeling about all 'S' models. won't go first gen ever again..
and i am definitely excited about the camera this time around. their 8mp/sensor has always kept up with the very best and other than color saturation and contrast, i've never been able to pinpoint anything brand's image-capture much 'better' than others when it comes down to noise & clarity. so if apple feels it's time to improve in order to actually achieve a noticeable effect, i'm all for it.
 
That's some serious marketing clout/class. Does anyone know what it costs to put them up (print/canvas, board hire, and installation) especially that one several storeys tall.
 
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