Apple's Sixth-Oldest Store Relocating on January 28 After 15 Years

[MacRumors]

Apple has announced its Northshore retail store in Peabody, Massachusetts, an outer suburb of Boston, will be relocating to MarketStreet, an open-air shopping and entertainment center in nearby Lynnfield, Massachusetts.

The new location will be open starting Saturday, January 28, which is presumably around the time when Apple Northshore will permanently close. No exact time was specified, but 10:00 a.m. local time is typical for Apple Store grand openings.

MarketStreet Lynnfield is located approximately 5 miles from Northshore Mall, where Apple's current store in the North Shore region of Massachusetts is located. Apple Northshore opened on September 1, 2001 as only the company's sixth retail store overall, retaining its classic black facade with two Apple logos for over 15 years.

Only four other Apple Stores remain with the classic storefront design:

• Apple Woodfield in Schaumburg, Illinois
  Apple Tice's Corner in Woodcliff Lake, New Jersey
  Apple Southpoint in Durham, North Carolina
  Apple Cherry Creek in Denver, Colorado

Apple currently has 490 retail stores worldwide after its latest location at Qibao in Shanghai opened on December 10.

Article Link: Apple's Sixth-Oldest Store Relocating on January 28 After 15 Years

 

[fs454]

This is amazing - North Shore is my main Apple Store at home, but I live walking distance from its new location. Dope dope dope.

 

[ArtOfWarfare]

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

 

[Antoniojgm0927]

That store in literally 2 miles from
My house the main store now it's going to be like 7 miles away from me and outside that markerstreet in lynnfield is quite small as well. Barely no parking either why!!!!

 

[Mike2128]

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

You'd be shocked - Market Street is crushing North Shore in traffic over the past couple years, even with freezing temps.

 

[darthraige]

Bout time. When Market Street opened in Lynnfield I always said an Apple Store would be perfect in there. Way better location for me now.

 

[CarpalMac]

That store in literally 2 miles from
My house the main store now it's going to be like 7 miles away from me and outside that markerstreet in lynnfield is quite small as well. Barely no parking either why!!!!

There are now three facts of life:
1) Death
2) Taxes
3) Disney and Apple, will only ever open a store where they know they'll make money.

 

[Phisherman81]

Bummer, being on Cape Ann is a 30 min trip to the mall, I guess it will be 45 mins to lynnfield now.

I mostly go for genius appointments when needed, but farther away is no bueno for anyone. Oh well!

 

[lazyrighteye]

Was just in the Apple Cherry Creek (Denver) this afternoon. On the way in, my 2 1/2-yr old daughter wanted to touch the big Apple logo. Had no idea we were touching one of the last of the original store fronts?

 

[PBG4 Dude]

Hey does this mean the shirt I received during Northshore's grand opening is worth more now???

 

[Wayfarer]

Outrageous! Steve never would have done this. Surely it takes A LOT of courage.

 

[now i see it]

It doesn't seem that long ago when the only place you could find an Apple computer was at a Mac Mall or on some tiny display table at a big box dept store. 15 years gone by with a blink of an eye.

The concept of an Apple Store was Steve's. The rest of the computer industry never wanted much to do with a Mac.
I remember walking into a Best Buy (15) years ago and overhearing a conversation a guy was having with his friend. The one guy said, "what's that?", pointing to a PowerMac tower. His buddy's response was,"that's a Mac.. You don't want one of those."

 

[darthraige]

That store in literally 2 miles from
My house the main store now it's going to be like 7 miles away from me and outside that markerstreet in lynnfield is quite small as well. Barely no parking either why!!!!

There's a ton of parking over where it will be.

 

[Rickjames74]

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

Utah has an outdoor  store. It is currently 30 degrees and still packed.

 

[ouimetnick]

Ahh Lynnfield, my grandparents lived there for decades. The mall opened just after my grandfather's death. Coming from Beverly, MA, I'll be happy to see it move. I always thought that MarketStreet having an Apple Store would be cool.

 

[chr1s60]

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

Just a guess, but I feel like the stores in malls probably have more issues like theft than the stand alone stores do. I figure they get a lot of traffic from people just at the mall to hang out or whatnot that have no intention of buying anything. Plus from my experience the individual stores provide a much better experience as they are typically larger and less crowded with people just messing with computers or phones. I see your foot traffic point though and that can likely have an impact on sales.

 

[Cineplex]

You'd be shocked - Market Street is crushing North Shore in traffic over the past couple years, even with freezing temps.

Market Street is such a douchey place and I can't stand the people who shop there. This is sad news. I will miss NortbShore.

By the way it is technically store number 11. It may have opened sixth...but it was the 11th planned store.

 

[Baumi]

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

I don't know about this particular one, but aren't malls in general losing popularity with customers? Maybe Apple has already noticed a decline in business there, or their projections indicate that the place will lose popularity in the near future.

 

[smacrumon]

The visual mechanising of the past does look rather old school by today's standards. The thing with Apple is that they know lots about learning, they learn how to do things better. That's what I like. That constant reevaluation and the ability to say things aren't right, so let's make it better.

 

[MeFromHere]

I don't know about this particular one, but aren't malls in general losing popularity with customers? Maybe Apple has already noticed a decline in business there, or their projections indicate that the place will lose popularity in the near future.

For several years, the Northshore mall has felt like it's in decline. It's worn out. It's a place you go because you have to, not because you want to. The Apple Store is one of the few bright spots. We've been expecting Sears or JC Penney (or both) to call it quits right after the Christmas rush for a few years. The whole mall seems to be getting more low-end stores.

I've never set foot in the Market Street area, but it's new and people say it's more up-market. Apple will probably fit in just fine.

Traffic around the Northshore mall is terrible; it only awful around Market Street.

The new store will be about 15 minutes closer to Salem, NH than the old store. The (declining, unpleasant) Rockingham Mall in Salem has an Apple store, and there's no sales tax in New Hampshire.

 

[vartanarsen]

I would have preferred Liberty Tree ))((

Apple has announced its Northshore retail store in Peabody, Massachusetts, an outer suburb of Boston, will be relocating to MarketStreet, an open-air shopping and entertainment center in nearby Lynnfield, Massachusetts.

The new location will be open starting Saturday, January 28, which is presumably around the time when Apple Northshore will permanently close. No exact time was specified, but 10:00 a.m. local time is typical for Apple Store grand openings.

MarketStreet Lynnfield is located approximately 5 miles from Northshore Mall, where Apple's current store in the North Shore region of Massachusetts is located. Apple Northshore opened on September 1, 2001 as only the company's sixth retail store overall, retaining its classic black facade with two Apple logos for over 15 years.

Only four other Apple Stores remain with the classic storefront design:
Apple Woodfield in Schaumburg, Illinois
Apple Tice's Corner in Woodcliff Lake, New Jersey
Apple Southpoint in Durham, North Carolina
Apple Cherry Creek in Denver, ColoradoApple currently has 490 retail stores worldwide after its latest location at Qibao in Shanghai opened on December 10.

Article Link: Apple's Sixth-Oldest Store Relocating on January 28 After 15 Years

 

[kevinpdoyle]

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

If you were to visit Market Street you would immediately wonder "why isn't there an apple store here?"

 

[satcomer]

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

Maybe the Mall it's already in is decline or it receives to much traffic from it's current location! US older Malls are in decline since the 80's! The Mall in the Suburb by my college looks like a ghost Mall now!

Plus Apple seems to know where to hiphist location where money is good!

 

[Solomani]

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

Malls are dying. Don't you read the news hype?

 

[ouimetnick]

Grand opening today. Very cool screen. It looks like a regular banner, not a projector, and has 1000s of tiny LEDs that create the video.